Bundling Promotion, Cruel Tactic

When you wanna buy a new car, the insurance you buy must come from the insurance company which the car's company cooperate

. You you wanna change for a new iphone, you need sign a contract with AT$T for two years' agreement, or you need to pay double for your iphone. I think bundling promotion must be the best promotional way at this time. Even though you may only wanna Coco, they never feel tired to sell you the computer and claim that it's called promotion without shame.

In cyber time, people like to say: do you log yahoo today? Nowadays the whole world is prevailing with bundling promotion. Brand bundling promotion becomes many irrelative companies' contact means. The USA online company AOL and Target supermarket cooperate to pursue combined promotion. "Today's America" and AT$T combined to introduce new service. American telegraph and telephone company and Time Warner are also trying bundling promotion. Even online marketplace wouldn't like to miss such popular chance.

Ebay as well as Topons all put bundling promotion as main promotion policy. Many bundling promotion like the combine of Celebrity Style Clothing, Women's Clothing Dresses - women's designer dresses as well as Evening Handbags isn't strange at all. But I couldn't figure out there would be the combination of iphone cover and memory card. As is known that iphone doesn't need memory card. Suddenly, bundling promotion becomes the saver of the world. No matter the product is relative or irrelative, the merchant still combine to sell them to you.

This is the bias of price, even can be called impose subjective idea on others. People have the right to choose their expected combination and the right to enjoy the same price and service. Every merchant wanna to sell their product as more as possible and as quickly as possible. And every consumer wanna to get relative repayment. This is mutual respect. While bundling promotion selling is contrary. What bundling promotion represent is sellers' nonsense as well as consumers' weakness.

Bundling Promotion, Cruel Tactic

By: stanford clinton

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