Personally, the one industry that makes me the most nervous is the weight loss industry. It's hard to know who to trust. There are many areas and many ideas that float around out there. If you haven't spent your life or grown up in an environment where your parents always worked out or talked about weight loss it's hard to know where to turn.
To be perfectly honest I think anything in the weight loss arena simply needs to be given a shot. This product sounds a little generic in that it claims to be different just like every other product does. They also try pretty hard to relate to you as the consumer. But what I do like about this product is that the thorough nature of the presentation of the information within the website makes me believe the research. The other reason why I promote this product is that it is selling fairly well.
The Fat Burning Furnace system is not a fad like the Atkin's Diet because it was advertised so well that it made the bestseller list. It follows principles that are true in science. Weight loss is really about what you eat when. It is not like medicine that has changed over the centuries because we have found better things. What a human body needs has always been the same. Logically, the married couple who created this system is correct in that aspect.
Doctors have said it's always healthy to eat breakfast. Doctors have said to always eat your vegetables. Day in and day out you'll end up down the same roads. This will give you the road that always worked.