Burton & Paul Smith Team Up For Winter 2011 Season

As a sequel to their previous cutting-edge product collaborations

, Burton Snowboards and leading British fashion designer Paul Smith have once again teamed up for the Winter 2011 season. This time, their collective partnership moves from apparel and outerwear to hardgoods, with the co-design of the 2011 Burton Vapor snowboard.

Available this month in Burton authorized retailers worldwide, the Burton Vapor snowboard represents both the finest in snowboard technology and artistic design. This season it sets a new standard of polish and refinement, with its sleek graphics styled by Paul Smith. The black, glossy topsheet is strong and sophisticated featuring Paul Smiths signature and Burton branding, while the base graphic delivers a powerful statement with the tip-to-tail pop of Paul Smiths iconic multi-color palette.

Its always a pleasure to work with the crew at Paul Smith, says Greg Dacyshyn, Chief Creative Officer at Burton Snowboards. This is our fourth collaboration, and the two brands really have become connected in our understanding of one another. Creating a snowboard together was the natural next step, and the Vapor was the perfect platform, given its legacy for rider-driven technical innovation combined with iconic designer-driven graphics. Paul Smith epitomizes what the Vapor is all about, and they took it to the next level with the 2011 model.

Burton Snowboards is a company I admire very much and I have enjoyed working with them over the past four years, says Paul Smith. To see my signature stripes on such an innovative piece of equipment as the Vapor snowboard is a great compliment.

The 2011 Burton Vapor snowboard sets the industry standard when it comes to high-tech snowboard construction. Taking engineering cues from NASA, the Vapor is one of the lightest and most responsive boards on snow. Quite simply, it brings out the best of anyone who gets on it.

British designer Sir Paul Smith has signed a 10-year lease for 46 Geary St., where he plans to open a store before the December holidays. The high-end designer, known for his colorful and irreverent styles in fashion and home furnishings, will add to Union Square's growing lineup of luxury retailers, which includes Prada and Barneys.

Smith's store, which also opens onto Maiden Lane, will take up about 4,300 square feet on the street level and 2,500 square feet on the second floor, said Vikki Johnson, principal in the San Francisco real estate firm Johnson Hoke Ltd., which represents the building's landlord. The building used to house a Catholic bookstore and was a residence for the Daughters of St. Paul.

Today, you can see Paul Smith stores here and there especially all over the world. If you're planning to choose Paul Smith Jeans as a gift for yourself or families, you can also purchase online, just please visit the Paul Smith Jeans online store(http://www.paulsmithonlinestore.com) for more discounts and save your money immediately! Good luck!

by: paul smith

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