There are many different marketing approaches that you can take for your business
. If you have an enormous advertising budget, than you may want to consider an advertising campaign that involves full page newspaper ads, Super Bowl spots and television and radio commercials for a large impact. For a smaller local company you may consider hanging up flyers locally or taking a small ad out in a local paper or magazine.
There is one type of advertising that offers incredible results for both companies large and small, and that is promotional product advertising. Any successful business marketing campaign would not be complete with the use of products imprinted with your company's name and logo on them.
Any large size businesses will use tons of promotional items. From the products they use in house, like office supplies, to things that they sell and give away. It is smart to have your logo imprinted on things that you sell because it gets you more exposure. Big businesses know this and that is why they do things like this.
You can use this idea successfully even if you have a small business. You can start with t-shirts for your staff that has the company logo. Buy promotional pens rather than plain ones fro the store. You can also have items created to give away for tradeshows and community festivals that you want to be a part of. It will take you a while to get your company name out there and established, but it will happen eventually.
The more established that you become the more you will want to put your company name on everything. Every person that is working in your business should have several pieces if promotional items that they carry with them. From insulated lunchboxes to umbrellas, it doesn't matter. If people get used to seeing your name they will automatically feel more comfortable with your business. And that will help them to choose your business over others.