Business cards are used as promotional tools to represent the unique corporate image
. They play an essential role of providing contact details in the card. Entrepreneurs use these cards to promote the business of an organization. A marketer should be able to convey the message of the enterprise in an impressive manner through a professional card. An attractive card can depict the identity of the company appealingly. It should be able to reflect nature, values and philosophy of the company. A designer should be able to present the personality and image of the corporation through effective designing of the card.
Card used for professional or business purposes can present the image of the company in several ways. A designer can create elements that are readily acceptable to the target audience. These elements include size, shape, paper quality, printing ink, color, font, designing and graphics. These constituents should be emphatically designed so that the card appears visually appealing to the viewer. The size and shape of the card can be presentable in appearance. The size should be such that the card becomes easy for the viewer to carry in the card holder. The shape of the card can be rectangular that is the common shape of the cards. You can also give any other attractive shape to the card that best reflects the nature of business. One should not use low quality paper for printing the card. It carries the identity of the company. Therefore, good quality printing paper can make the card appear attractive to the viewer. It automatically makes the viewer think of the good products or efficient services rendered by the company. Printing ink can be an eco-friendly ink. You can use vegetable based ink that is made of soya bean oils and does not include harmful chemicals. The colors selected should make the card emphatic and impressive. Colors can add life to the appearance and mirror the nature of business. Fonts should be simple in appearance so that the text becomes readable and easy to grasp. You can also use graphics like logo that best represents the company. You should place the elements like images and fonts in a manner so that they appear lucid and attractive.
A marketer can make use of many tools to create attractive cards and promote strong business network. These tools are available online. You can also find many techniques on the Internet to design the cards.