Business Marketing: Tips for effective use of sports sponsorship - China Hydraulic Couplings

Business Marketing: Tips for effective use of sports sponsorship - China Hydraulic Couplings

A sponsor for the purpose of survival

Sponsored enterprises to make decisions, should be a clear grasp of the real own-brand, core identification, extended recognition, and the unique value orientation of the premise, would like to sponsor the activities of their own in-depth understanding of being sponsored physical properties of objects and the environment in-depth understanding and analysis, to identify the brand and the specific things that can be used as a link point to inter-relate, and then targeted sponsorship strategies designed to achieve more with less sponsorship income. Keen to sponsor such as Adidas important, large-scale competitions, such as the Olympic Games, European Football Championship, World Cup and so on, these strategies make full use of his Adidas sports event with the most exciting link. Adidas to the people to communicate with excellence, active participation, encouraging the spirit of the brand. And Nike sponsored athletes through the well-known to participate in events sponsored activities, through the outstanding performance of the athletes to explain and promote the Nike aggressive type, face the challenge, vibrant "cool" is very powerful brand spirit. Brands such as Nike spokesman for the earliest well-known long-distance runner Steve? Puri Fontaine and now Michael? Jordan and so on. Good indication of the Kodak brand for a long time advocated the philosophy of environmental protection. Kodak spent more than 200 million sponsorship listed in the "World Heritage" in the Zhangjiajie Scenic Area, including signs on, attractions, and other rare species, was reformed and the landscaping. Selected from all use of natural materials, not to modern steel and concrete in massive construction projects in each of the special attractions are equipped with Kodak's recommended scenic photography, which only highlights the beauty of Zhangjiajie, but also elucidates Kodak: "wonderful record of information, keep beautiful moment "brand declaration film also effectively stimulated consumption, can be said to serve two purposes. Kodak sponsors a clear purpose in Zhangjiajie Scenic Area, is sponsored by the shape and nature of the object to be elucidated and advocated with Keda Suo connotation and extension of the brand, and sales strategy for the promotion points can be considered complementary to one's needs. You must also clear through sponsorship, you are ready to derive those benefits. Raise brand awareness, such as how much? Raise the number of sales? How much government support to strengthen? Other indicators should be well clear down after the forecast. Turn around the target braking sponsorship strategy. Second, plan ahead, plan ahead Sponsorship is not an impulsive act, he not only sponsor to have a clear goal-oriented, more comprehensive and thorough marketing plan sponsorship guided the project. The project should include the following: 1, Why should we intervene in the sponsorship of his meaning there?

2, need sponsorship target audience and their own brand selling point whether the correlation?

3, this sponsorship will bring much revenue for enterprises? (Brand awareness, reputation, loyalty, sales, public impact, government relations, etc.) 4, target consumer groups, the analysis of aggregate level, (stadium, TV, radio), their distribution of what? Contribution to the company's largest customers and small customers and the general contribution of customers to participate in what occasion event? 5, you make the investment in this event budget? Based on what? Great, how much you intend to return by investing in? How much growth can promote sales? 6, what are you going to use the sponsorship strategy? His reason?

7, detail your strategy with great attention and refinement of the small idea?

8, are you going to use those strategies in line with the main activities carried out outside? 9, sponsored by different countries and regions to adjust the implementation plan?

10, marketing strategy and sponsorship activities, echoing what to do?

11, what are you going to use the combination of integrated communication media? 12, you continue sponsorship communication behavior plan?

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