Business Networking - Finding a Local Business Network Meeting to Boost Your Business

Business Networking - Finding a Local Business Network Meeting to Boost Your Business

Networking is one of those things that all businesses are encouraged to do. After all, it's a way of increasing the amount of business that you do by word of mouth, probably the cheapest and most respected method of advertising out there.

So how do you go about finding a local business network meeting?

And once you've found one, what happens next?

There are some internet sites that exist to allow businesses to meet each other. You may have a local chamber of commerce that organises regular meetings. Or it could be a site such as Meetup or Linkedin. Or it could be a division of a larger organisation such as BNI that holds regular breakfast meetings and expects you to pay to be a member of your local chapter.

To an extent, the choice is yours.

The more formal networks claim that their members all promote everyone else's business. The theory is that you each carry a few cards for each of the other businesses in your local group and then when someone asks you a question such as "Do you know a good plumber" you can say yes and hand them the relevant business card.

This can work quite well although there are a few restrictions. Groups like these often only allow one of each type of business into any particular group, so if there's only one meeting locally and your industry is already covered, you may have to wait until the next group is formed.

Some of the other groups aren't as formal. For instance, sites such as Meetup allow anyone to set up a group for a small fee. It's then up to the organiser to organise! They set meeting dates and locations, set the agenda for the meeting and decide whether or not there will be a cover charge for the venue or speaker if there is one.

This can be quite a good setup so long as the local organiser is prepared to put in the effort to make sure things happen. It's less formal than the paid networking meetings, which has pluses and minuses according to your point of view but it can mean that the setting is less "selly" as people don't feel that they have to get their membership fee back every meeting.

Another type of local business network is an industry specific one. This could, for instance, be property investors or it could be based around something like personal development - the Tony Robbins inspired "Yes" group is one such example. These kind of meetings are great if you want to meet up with people in your industry and get all the latest news and gossip. They can be harder to find initially but the effort can be worth it.

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