Buy Lamps Do Not Buy The Preferred Brand Value For Professional Store
Super Bacheng users surveyed had had to buy brands
Lighting Experience, in which the starting point that one of its major brand "quality and more reliable," the largest consumer, accounting for 38.3%. In the eyes of many consumer products installation and after-sales brand
Service There are security (21.3%), ranking second. Look more beautiful "with" more standard pricing "of 14.9% obtained their support for a tie for third. And consumers of innovative lighting function is not" allergic "to select the users that cause the least (10.6%), consumer those that function without the use of lighting too "fancy."
Less than two percent of respondents did not even bought the account name brand lamps, their reason is very concentrated, with 68% of consumers think that the halo brand price will go up, that may not cost performance ratio Small brands, strong small manufacturers of products.
The same time, and consumers do not choose to buy light brands accordingly, there is more Qicheng of survey participants believe that the market options are not enough well-known lighting brands (30.4%) or did not know the brand for lighting (43.5%) . Consumer lighting brands can speak casually, mostly concentrated in one or two people familiar with the multinational corporations. For national brands, interviewed consumers or that do not understand, or that the process of personal selling in marketing may be a certain impression, not to buy when not sure.
Shows that consumers buying brand-name lights do not love, not necessarily because of "do not want to love", but "not love" or "no love."
Consumer recognition of professional lighting store has become a major consumer survey shows one of the trends. Buy lamps in place of options, 48.9% of the users choice of professional lighting store, on top, followed by a comprehensive sequence
Home Stores / supermarkets (29.%), Independent lighting brand stores (16.1%) and department stores (6.5%).
Moreover, with domestic circulation enterprises around the lake, "Xianhangpeifu", "unconditional Returns" and many other consumer protection and the promotion of a strong brand image related to light after-sales service in resolving issues, participating in the survey were also more Preferred stores (52.2%), in stores, manufacturers and agents / distributors of the double security system, and the remaining 43.8% of respondents who first contact.
Quest forefront of China's light manufacturing
Counterfeit brand into a consensus is still troubled by copying
Great variety in people's exposure to the light sea, we must not think of lighting market by the National
Guangdong Accounted for a town in Zhongshan Liu Cheng. The town has grown from an obscure rural town to become the largest production base and wholesale lighting, lighting in 2008 reached 16.3 billion yuan in output value. China is a major exporter of lamp production, but the imitation of product appearance has long been more than enough creative design, processing and export mostly to commissioned replica of the main sample, the face of international and domestic markets has been difficult to establish the influential lighting brand in China.
Many enterprises assembling lamps lighting the second brand development strategy in China Summit Forum, and discuss how to achieve breakthrough brand. As one of the organizers, vice president of Colliers International, Hong Su Hongmei light sigh, and the first forum a year ago, many people think that brand realistic lighting than the forum consensus on the need for brand building gratifying.
's Test Chaou Pu Illumination Clean production workshop Otherwise engage in brand building
Financial crisis to the impact of China's exports of lighting became a special background of the forum. Town a few years ago many are obsessed with the export lighting business, which now has many companies began to look to domestic market. The new chairman Flourish Terri talked about lighting, "We are 100 percent in 2004 to do prior to export in 2004, Terri began to build a new brand in China. After this crisis, we lost some orders, let us also spare part brainstorm about strategic issues, during the financial crisis certainly not the brand is stronger than the brand, well-known brand is stronger than ordinary brands. "
Buy Lamps Do Not Buy The Preferred Brand Value For Professional Store
By: ryyy
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