Buyer S Attraction Marketing Bam Part One An Overview

There is a tendency in Internet marketing to over-think things and miss the big picture

. I've been guilty of this on many occasions and often find the need to distill the process of marketing on the Web down to its core essentials. While talking to a friend of mine, Joerg Schmidt, he came up with a phrase that I found really hit the nail on the head: Buyer's Attraction Marketing. Let me explain in this overview article just what BAM is and in the subsequent three articles, I'll go over each individual component in detail.

Buyer's Attraction Marketing consists of three parts designed to work together. If any piece of the puzzle is missing, your marketing will limp along, unable to reach the speed necessary to get any real results. Lest that scare you, off, remember; it's only a three-piece puzzle!

Targeted Keyword Research

This is the cornerstone on which the foundation of your marketing is laid. Without this most critical component, you will have a most difficult time competing online. This is where most marketers fail, right here at the beginning. They lack the knowledge, drive, or wherewithal to get it done and done well, and as a result, end up with either massively competitive terms or none at all.

What we are looking for here is highly-targeted buyer's keywords that cover any type of marketing you may want to do, from pay-per-click to organic search marketing and more. Buyer's keywords refer to the phrases people are typing into search boxes when they have credit card in hand and are ready to buy. These phrases are far more targeted than informational keywords, and thus far, more valuable.

OnSite Conversion Strategies

This one deals with the ways in which you turn the traffic you're getting into sales, opt-ins, or whatever action you're seeking to occur. This means optimizing your entire sales funnel and not simply your landing page or blog site. You have actions that you want your prospects to complete, so the entire process needs to be well thought-out and considered.

You'll be fashioning your site, blog posts, videos, autoresponders, and all other aspects of your marketing plan around the work you did in step one and setting up your marketing to deliver the most efficient conversion process you can.

The days of simply slapping up a landing page and expecting the world to come rushing to your feet are over. It requires a bit more work than that now, but the good news is that most of this step is a one time job. There will be tweaks going forward, but the more you accomplish at the beginning, the less you'll have to fix later.

Opening the Floodgates of Traffic!

Now's where the fun begins! You've done the groundwork, and now you have to drive visitors to your site. There are a great many ways to drive traffic, but when it comes to my content marketing strategy, I'm a big proponent of organic search marketing. For me it's as basic as the click I buy from a PPC program like Google Adwords. I'll have to buy again tomorrow, whereas the content I post to the Web can be there for years, delivering traffic whether I do anything else or not.

Many don't feel comfortable writing, and others feel that their time can be best used in other ways in their business. That's easy to solve with outsourcing the Web content creation to others. This can also help you scale your business in a way you'd be hard-pressed to do yourself. Whichever way you do it, realize that on the Web content IS king and vital to the growth of the kingdom!

Part Two of this series will focus in-depth on the first component of Buyer's Attraction Marketing targeted keyword research. Don't Miss IT!!

by: Heather Sneed

Buyer S Attraction Marketing Bam Part One An Overview

There is a tendency in Internet marketing to over-think things and miss the big picture

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