Buyer's Attraction Marketing – Opening the Floodgates of Traffic! Part Two

In Part One, we talked about how to create Web content to help you start getting organic traffic to your sites

. Now let's take a look at how you distribute and promote that content.

Making sure the content on your own site or blog is updated frequently is a very important piece of the puzzle. Google loves fresh, relevant content. Do almost any search for a popular term, and you'll find entries posted "5 minutes ago." If you have a blog this is easier, as posting to a blog is an easy proposition.

Post your articles to the top article directories, such as EzineArticles, ArticlesBase, GoArticles, IdeaMarketers, and Buzzle. They each have a good amount of authority and if you've done your keyword research well, your article may rank very highly. There are many hundreds of article directories out there. Not all of them are worth your time and effort, so choose wisely.

Convert your article to a PDF format, and submit it to popular document repositories, like Scribd and DocStoc.

See about tapping into the power of popular blogs by guest posting for them. If you have something to share, and are capable of turning out a great piece of content, you may find that guest posting can bring you a flood of direct traffic. For blogs in your market that accept guest posts, do a Google search for "your market + guest post." This should return a few possibilities.

Submit your videos not only to YouTube but also to many of the hundreds of other video sharing sites out there today. You can also embed your videos on your site, Web 2.0 sites, and now even article directories.

One very important piece of the organic traffic equation is that you need to be sure to promote your promoters. This means that whichever Web platform has content on it that point links to your site, you need to promote that content! In practical terms, this means to social bookmark, ping, and submit the RSS feeds of those pages to the social bookmarking sites, RSS Feed Aggregators, and the pings to the search engines. This helps those pages to rank better and also helps your links to be found and followed as well.

You can do this manually or through the use of tools. Be sure not to promote pages on your own site more than 50% of the time, as it can appear spammy. Don't worry about this ration for URLs outside your domain. Some of the automated solutions for social bookmarking include SocialAdr, OnlyWire, and SocialMarker. If you need a pinging solution, there are free apps at Ping.FM, Pingler, and PingoMatic. RSS feeds are a bit more problematical. There are automated solutions, but you need to be sure they aren't simply pinging the RSS aggregators. We want an actual submission. One of the best for this is also quite affordable: RSSBot from Big Mike.

Make sure you take the time and effort to promote every URL that is pointing to your site. Whether that happens to be an article, RSS feed, review, FanPage, video, podcast, Web 2.0 site, or press release, it is very much worth your time to make sure this happens. When these sites win, you win! It's a step or two removed from your site, so it doesn't appear as self-promotion.

It's very difficult to get noticed these days, what with millions of pages hitting the Web daily. Therefore, use the weapons at your disposal to tilt the playing field a bit on your direction!

Buyer's Attraction Marketing Opening the Floodgates of Traffic! Part Two

By: Heather Sneed

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