Buyer's Attraction Marketing: Targeted Keyword Research, Part Two

Now that we understand why we need to do keyword research

, let's get into the nuts and bolts of exactly how to do it. It is not the hardest thing you'll ever do, but it may be one of the more important in regard to your online business marketing. It can and will put you miles ahead of the vast majority of "marketers" who either don't take the time to do it or make a meager effort.

Identify Your Seed Keywords

The first step is to identify the major keywords in your market so we have somewhere to start. For example if your main market is a diet related product, you would start with general words like "diet," "weight loss," "lose fat," and dig deeper from there. You'll also want to know the keywords your competition is using in case there are opportunities or roadblocks there.

To do this in a reasonable amount of time, you need to employ tools like the Google Adwords Keyword Tool, which is a great place to start. It can give you 100 popular keywords related to your general words. (Many more are available if you sign in to your Adwords account!)

Dig Deeper Into the Abyss!

From this list of terms you ferret out keyword phrases that get some good traffic: I like to see at least 1000 searches per month, and then do some more investigative work to determine how competitive the search terms are. You can do this either manually by typing the term within "quotes" into a normal Google search box and see the number of results it brings back. This is the number of pages that Google has in its index that have that term in that order on their page. I like to see less than 350,000 results. It's NOT a direct reflection of how competitive that term is!!! It's an indicator, nothing more! Many people stop right there and that's where they fail. There's more work to do!

Next, take your terms that look promising so far and go to the first page of results for that term. This is where it really helps to have some help. At the very least you need a plugin for Firefox called SEO Quake, which can show you at a glance important factors such as Google Page Rank, Alexa Rank, backlinks, and more. SEO for FireFox is another good one. Another approach is to use software like Market Samurai, SEO Spyglass, or Traffic Travis to help.

A BAM Way to Make Some Decisions!

Two more steps in the process can help you make some decisions. Determine the average PR (Google Page Rank) of the top ten sites. If it is over 3, choose another term and perhaps save that one for a longer view. It would take too long and too much work to crack the top ten. (which is the only place worth being!) Also, take a look at the type of properties populating page one. Are there any Web 2.0 sites there? (Squidoo lenses, Hubpages, EzineArticles, YouTube, Social bookmarks, etc.) This could indicate a term you could compete for. (It could also represent some additional opportunities for building some incoming links to your site! Hint, hint!)

Remembering to employ your buying keyword modifiers all through the process will bring you a list of not only reachable terms but profitable ones as well!

The next article in this series will delve into step two of BAM: OnSite Conversion Strategies. See you there!

Buyer's Attraction Marketing: Targeted Keyword Research, Part Two

By: Olivia Leedson

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