Buying or Renting an Email Address List

Let's face it

Let's face it. We are in a tough economy and the light still is not shinning at the end of the tunnel. Our survival mode needs to kick in and our wallets must tighten. Take this time and be resourceful. It should be our way of life. Concentrating on what works is one of the survival keys of life.

As email marketing software continues to be a successful path for all business email marketing, obtaining a large-scale, well-developed email list is worth its weight in gold.

So, why wait to build your own email address list? Any business knows that it takes a great amount of time to build up a formidable database of clients. Why spend all that time and energy when you can buy or rent a massive email address list ready-made? That is a good question. The answer is not black and white. Whether you are using lists for bulk email, direct mail, or e-newsletter campaigns, you will need to know the positives and negatives between the two, making your own conclusions.

Renting an Email Address List

Renting an email address list can be very cost-effective. For a fee, you are taking advantage of someone else's hard earned email list building. Normally, these lists are credible and the people on the lists have given their permission to receive third-party mail. These emails are carefully monitored and the providers are normally not considered or guilty of spamming. Whether obtained from email campaigns, direct bulk email marketing, or an email newsletter subscriptions, these email address lists are a valuable source of sales and leads.

The negative to renting is that this precious email list never is yours. You never see or have access to it. You rely on the seller's word that he is not a spammer and that his list is genuine. You create the email marketing campaign, and the owner sends out the email. You simply trust his word. At the end of the day are you sure that your direct mass mailings are going to a targeted receptive list? OR are junked and spammed?

Buying an Email Address List. Once bought, you have full control over your list sending out your own promotions, whenever you want. If the owner of the list respects and preserves it, it is not just sold to the highest bidder but are you sure? There is no guarantee. Before you shell out the big bucks, read on.

1. You may not be the sole owner of the list. How many other people have bought this list?

2. A list that is not built by your market niche may not be targeting the correct consumers.

3. If a list is being used and misused by others, you are in danger of being spammed or worse, you could end up on black lists.

4. You may receive little or no responses from annoyed recipients.

If people are not careful with these lists, recipients are bombarded with bulk mail that they don't want coming at them from many different sources. Bottom Line recipient responses collapse, making this purchased address list of little or no value for your business. OR, their happy little spam and delete fingers go right into action.

Buying or Renting an Email Address List

By: Coolblogger

POST COMMENT

Calculating Email Click-Through Rate Streamline Your Communications With Avaya Voice Mail Having Your Landing Page Consistent with the Email Newsletter Apple Ipad, Microsoft Exchange And Email Email People Search Will Help You Find Those You Are Looking For Why Mailing List is a Valuable Asset for Your Company Email Marketing Campaigns Explained How Email Marketing Software Makes E-marketing Easier 5 Facts You Must Know Before Creating Email Newsletters Paid to Read Emails Get Close And Personal With A Personal Email Address The Advantages Of Fax-to-email And Voicemail-to-email. Duplicate Email Remover to get rid of duplicate emails