By The Beijing Olympic Games To Take Full Advantage Of Opportunities For Sports Marketing

With the 2008 Beijing Olympic Games approaching

, more and more sports marketing business concern and attention, many domestic enterprises want to seize this opportunity to enhance their visibility and reputation. However, how to take advantage of the sports marketing opportunity?

Identify the advantages of sports marketing

Sports marketing is that people put marketing principles, methods, products used in sports management or physical process with non-sports product promotion and brand advertising in a marketing way, that is a kind of sport for the carrier to expand business , product or brand awareness activities. In order to achieve the desired marketing purposes, companies must fully understand and identify the advantages of sports marketing. One sports marketing

wide coverage. With the development of mass sports, sports game itself growing spectator's sports more and more attention and welcome. Terms of numbers, the scale of sports participants and spectators rose rapidly year by year, sport has become a step out, affecting the wider world of national and regional activities. In this context, the help of sports marketing companies or products will cover more consumers, especially the major sporting events such as Olympics, World Cup, bring more business or consumer products concern. From this perspective, the coverage of sports marketing is a more extensive marketing, and has its own unique audience.

The second is to use sports marketing advertising costs than the simple low. In general, sports, mass sports marketing easier with the help of target consumer groups to establish affinity relationships, communication effect advantages. From some of the more successful sports marketing practice results, the sports marketing advertising compared to simple, the less input under the same effect.

Third, health and sports marketing into positive factors, and enhance the appeal. Healthy, and vigorous, full of vitality is its own unique characteristics of sports, sports marketing will make use of people's health concerns to the attention of consumers, companies or products to give a healthy temperament, so that consumers with this spirit integrate with the same time, concern about businesses, concerned about the product, thereby enhancing the company or product visibility and reputation.

In addition, sports marketing, especially sports sponsorship as a new information communication, marketing and more subtle intention easier for consumers in the process of accepting sports, sports marketing unconsciously accept the publicity brought, but difficult to trigger consumer resentment.

Grasp the ways and means of sports marketing

Fully understand the characteristics of sports marketing, we must also grasp the ways and means of sports marketing, according to the actual situation of the enterprise's own specific operations. Ways and means of sports marketing are:

First sports sponsorship. Sports sponsorship is normally provided by institutions or individuals for sports competitions, sports activities or provide material support to athletes in exchange for public attention. Sports sponsorship is a commonly used way of sports marketing, but also proven more effective way. Specific action can be taken: sponsoring sporting events. This means to require the enterprises must have sufficient strength, the general said that sponsorship of sporting events costly, particularly in sponsorship of major international sports events, such as the Olympics, Asian Games, World Cup, playing such games in the world, spread wide , the effect is very obvious, but relatively large cost. Public sports sponsorship. This sponsorship will help strengthen the brand association, enhance brand image and consumers to achieve the emotional resonance. Sponsored athletes. Some of the world-renowned sports year-round exclusive sponsor certain manufacturers have achieved outstanding results of the athletes, the athletes and the use of the public to participate in the project by its concern to promote business, promote the brand's purpose. But no matter what kind of sports sponsorship should be targeted, to be with enterprise products, corporate philosophy, corporate image link to find sponsorship and marketing, effective integration between the points, so as to produce better results, achieve marketing objectives.

Second, sports advertising. Sports advertising mainly in the following ways: First, sports product advertising. Such advertisements, the business's own products have a direct relationship with the sport, or simply a sports product. Advertising strategies most used forms of advertising, sports celebrities, playing sports cards.

By The Beijing Olympic Games To Take Full Advantage Of Opportunities For Sports Marketing

By: witch

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