By the popular folk medicine in China will soon enter the "OTC" the second largest country-OTC-pharmaceutical industries

By the popular folk medicine in China will soon enter the "OTC" the second largest country-OTC-pharmaceutical industries

In recent years, the national advocacy of "self medication" environment, the "minor illness on the pharmacy" has become the general public, health selection, purchase and use of OTC drugs to solve their own illness has become a habit. OTC or OTC, first originated in the United States, mainly for minor colds, headaches, allergies and other common short-term illness, the "self-medication" the increasing popularity of China's OTC market have also made leaps and bounds.

Authority statistics show that China's OTC market 90 years from the last century's two billion yuan rose to nearly 130 billion yuan in 2008, in less than 20 years time nearly 70 times higher. Experts estimate that this year China is expected to among the world's second largest OTC market in 2020, the OTC market in China will rank first in the world. OTC market, the rapid rise of the outstanding pharmaceutical manufacturers also can not do without China's outstanding performance. According to the 2009 China Nonprescription Medicines Association OTC sales statistics, 39 medicine, Tong Ren Tang, revised Pharmaceutical, Harbin Pharmaceutical and a number of companies have come in the market and become a vital new force OTC market.

OTC an exotic, so Western medicine has always been the leading domestic OTC, but journalists in the investigation found that "ethnic Chinese" through product innovation and marketing innovation in the market, still occupy an important position. Most consumers to buy cold medicine independently, for example, a unit of local enterprises 39 999 Ganmaoling medicine has sold the first three consecutive years, far more than other western cold medicine, is one of the few one billion OTC products. The product as a national model of medicine, 20 years advocated by the "Western integration, balance medicine, the healthy way," the agent concept has been accepted and recognized in patients with influenza. Currently, nearly 70% of consumers have been accustomed to pharmacies, national drug been pro-gaze model.

39 CHENG Jie, director of medical products, told reporters, "OTC cold medicine products in the top-five most commonly used, safe, effective, convenient and reliable test of brand development is the core element. Over the years, always paid attention to quality Ganmaoling 999 off and never a case of adverse events caused by medication, cold grapple with in the settlement were brought to a warm, intimate drug experience. "reporter learned that, with quality and trust 999 Ganmaoling has won the" people at ease medicine, "" the first brand of choice of consumers, "more than 10 awards and become the drug of choice for cold prevention and control people.

The past few years, as living standards improve and accelerate the urbanization process, "folk medicine" brand in the OTC market blossom everywhere. According to statistics, some of the major provincial capitals, and a class of cities, the people's "self-medication," sense of growing, specialist OTC variety show led the trend and approaching the amount of developed countries, and in county towns, level three or four common diseases market OTC use has the same cities, which bring more to the national drug brand development opportunities.

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