CASE FOR SEARCH ENGINE OPTIMIZATION IN KENYA

It has long being a fact that the integration of an online strategy into exciting marketing strategies is no longer an option

. This compounded with the recent entry of the data driven business models into Kenya, and the continued increase in use of the internet for commerce and research places today's businesses, individuals and organizations at a run up for the newly available marketing opportunities.

Current research trends indicate that search engines are responsible for more than 85% of all internet traffic. This compounded with the realization that all this traffic is made up of ready consumers for all that they search for, goes to indicate the sheer volumes of possible opportunities that lie in targeting the above market segment. An average web user will rarely go past the second page on a search result, thus the need to be within the first two pages of the target search term commonly referred to as a keyword.

While Kenya can boast of well qualified web designers, the notion that simply putting up a website is equal to a complete online strategy has left a lot of Kenya website owners grappling with sites that have little or no traffic at best. The situation is worsened by the lack of information and knowledge on how to remedy the problems facing the sites.

Essentially, Search Engine Optimization (SEO) is the process by which a web site is adjusted and refined in order to bring better rankings in search engine results pages . We believe that the best way for a business, individual or organization to get first page search results with the major search engines is to implement a carefully developed and comprehensive Search Engine Optimization campaign to help transform their online profile.

The entry of SEO CONSULTING KENYA seeks to introduce solutions to the Kenyan market that are aimed at taking the online Kenyan market to the global playing field. We boast of extensive research, experience and resources.

SEO CONSULTING KENYA undertakes a multi-faceted approach to SEO that is geared to produce the best search ranking results for our clients, Our huge range of SEO services complement each other and work together to bring increased targeted traffic to your website. Attracting more of the right kind of traffic through an expertly devised Search Engine Optimization strategy that guarantees to revolutionise your business, and deliver a superb return on investment

CASE FOR SEARCH ENGINE OPTIMIZATION IN KENYA

By: Ken Kariuki

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