Customer relationship management or CRM is a business strategy that has earned popularity among the companies. This widely accepted principle is applied for developing a relation between a company and its customers. This process is preferred by the business persons as it is beneficial for both the organization and the customers. It is the principle that disseminates valuable solutions for sales and marketing managers. In order to integrate people and technology a relation is required for an organization with all types of their customers. When the organizations take into consideration about the customer relationship management program, the enterprise can function effectively. This helps in customizing the products and service offerings of the organization while matching them according to the needs and requirements of the customers. CRM for any company is important as it helps the organization to identify potential customers while keeping the existing ones. Furthermore, customer relationship management analyzes customer behaviour and also keeps a track of customers in a database. The enterprises have a database that consists of all the details of their customers. Customer relationship management also significant for a company as it helps in planning schedules and control pre-sales and post sales activities. In addition to that the main aim of the principle is to generate automated reports. The account and sales management of an organization is also benefitted through the Customer relationship management process. In these recent times CRM is mainly managed by certain software which has proved to be acceptable by all the companies. Thus web based Customer relationship management has achieved success and helps in understanding the customers better. Web based process of customer relationship management offers well-organized management of customer relationship. The company can gather online information so that the management, salespeople as well as the customers can directly access information about the product plans and offerings. Web Based management is used by the businessmen to boost up the satisfaction of the customers. It is a tool that helps in tracking sales record and maintaining them. Companies seem to prefer the process of web based customer relationship management as it is more reasonable and easy to use.