Calgary Seo - What Is Seo, Search Engine Optimization In Relation To The Calgary Marketplace

Calgary SEO, search engine optimization in the Calgary market has some special characteristics that you won't find elsewhere

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Search engine optimization, or SEO is the latest buzzword in online marketing for local businesses. Local businesses people are constantly getting phone calls from all over the world offering SEO or "we'll get you to the top of Google" offers.

The problem is that most so-called SEO companies don't do the basics that a Calgary business needs to get targeted traffic to their client's website.

The reason they don't do what needs to be done for the Calgary market is because they don't understand Calgary and the people that live and do business here.

Overseas SEO companies, search engine optimization companies from Eastern Canada or California just don't get what we are dealing with here.

Calgary is a more "international" city than most. People come from all over the world to work here. Some are here for just a few months, while others settle permanently. That makes for a wide variety of needs that you won't find in cities where most of the people live their whole lives in the same city. When people end up in Calgary, they have often lived in three or more other countries before settling here.

We have the head offices of most of the major oil companies in our city. Oil company executives make more money than average and are generally better educated. Calgary has a large population of very well-to-do oil company employees.

What this means in terms of Calgary SEO or search engine optimization is the way Calgarians look for things online. It's different from other places.

In today's business climate people don't use the Yellow Pages much anymore. When someone needs a product and service they usually Google it.

If you want to get access to people looking for your business online, first of all, you must have a website. However, if your potential customers are not able to find your website when they want something, then you are losing potential clients. What's the point of having a marketing vehicle like your website if it your clients can't find it?

Calgary SEO, or search engine optimization is needed to help Google match up your website to the people you can benefit in your business.

The way to find the people that would become your clients is to understand what words people use when they do a Google search for your product or services. This is where you need to understand the makeup of the people of Calgary.

People in higher socio-economic and education levels use a wide variety of words to find what they want online. You have to talk the language of the people on your website if you are going to connect with them. Google looks for this.

Google tries to match up what they see on your website with the search term or "keyword" typed in by the searcher. They use a very sophisticated way of profiling what a person really wants when they type in a specific keyword. If you match that profile they will present your website right at the top of their listings.

According to Google, as much as 90 percent of people will click on the top three search results. This how you get traffic to your website. It's also how you get qualified, targeted traffic to your website.

So, what is SEO? Calgary SEO, search engine optimization is about helping Google understand that you have the best solution for what the searcher is looking for.

In order to be effective in the Calgary market you need to have a feel for our city. Foreign SEO companies trying to help Calgary companies can be successful to a certain extent, but more often than not they miss the target.

Calgary SEO is a little different than other cities. It's best to hire a company where the person doing the SEO lives in Calgary, because they understand, on a gut level, how people here think. This kind of understanding helps select the right keywords and it helps develop the proper presentation of the material online.

When Google does their analysis of a site that has been properly optimized for Calgary their customer, the online searcher, will often find exactly what they are looking for, quickly. That's exactly what Google wants.

Good Calgary SEO, search engine optimization companies work with Google to establish a win-win for the customer and the business person by helping them find each other.

by: Neeraj Varma

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