Calgary Seo - Why Do You Need Seo In Calgary?
Calgary SEO (Search Engine Optimization) is a special case scenario
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Most companies have a website. But is it bringing you a stream of new customers every month? That's the problem for most businesses. They get a website but it doesn't bring them any customers.
People will spend thousands of dollars getting a website made. Once it's done and uploaded to the Internet, they expect that Google will automatically pick up on what a great website you have and show it off to your customers.
Unfortunately, that's not how it works because there are other businesses just like yours who also have a website. Which website will Google feature on its first page? Why should it be yours?
Google does look for websites. It classifies them according to what it sees in the computer code on the site, as well as the words that humans read.
Google further sorts websites based on consumer behaviour. If people hang around your website for a long time and click on things it's a good sign, from Google's point of view.
Most people don't know what Google is looking for, so they don't know how to set up their site in a way that Google likes them more than their competitors. That's the job of an SEO company.
So, if there are a hundred companies like yours in the city, who does Google choose for their top ten? Most people can't answer that, but a good SEO company will be able to figure it out.
SEO is more of an art than a science. There is no fixed formula that Google publishes that will tell you what it takes to get in the top ten listings.
If you are not in the top ten listings on Google, chances are that your customers will NOT find you when they are ready to buy. This is because Google shows ten listings on their first page so your customers have to 'not' like ten companies before they go on to the next page.
Most people don't go beyond the first page, so if you aren't there, your company doesn't exist for them even though you may have the best solution for their problem. You know you have the best solution, but Google doesn't know that, so they don't show your site to potential customers.
A good SEO company spends a lot of time trying to understand what consumers are looking for in each market... because that's what Google is looking for. You have to show Google that you have what people want by putting the right words on your web page and the computer coding that goes behind what is visible to humans.
In order to understand what Google is looking for to satisfy the consumer in Calgary, the SEO company needs to know something about the city and its people.
This is why Calgary SEO is different from other places.
It is understood here in Calgary, that almost anyone you meet is originally from somewhere else. It is rare to meet someone who was born and brought up here.
There are a lot of head offices of large and small oil companies in Calgary. Because of this, we get a lot of people coming in from other countries. Typically, oil executives have been in three or more countries before they settle in Calgary.
If an SEO company doesn't have a feel for the Calgary consumer, they won't know what to do to get you in the top ten listings. If they do get you to the top it will be easy for another company to knock you out of that position if they know what the Calgary consumer is looking for.
There are some basic things that are common to any market, so someone doing SEO in Calgary that is not from here can achieve some success. However, an SEO company that has roots here can do better (if they know what they are doing).
More and more people are turning to the Internet to find goods and services in their local market. Google is doing its best to match local consumers with the best local businesses. They use a very sophisticated system to try to figure out which business will satisfy the web searcher (Google's client).
Google will aggressively promote a website that provides a high value to their client.
How does Google know you are the company that can look after their client? They will know as a result of a well thought-out Calgary SEO, search engine optimization strategy.
When a business communicates well with the local Calgary consumer and Google will see that the people they are sending are satisfied. And when your website satisfies their client better than others, Google will put you in their top ten results.
The process of communicating well with the consumer and with Google is called SEO. In Calgary, it's known as Calgary SEO.
by: Neeraj Varma
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