Call Capture Secrets For Real Estate Investors
The current economy makes it quite difficult to successfully invest in real estate
, but for investors with a smart outlook and a good eye; it's still a great market for money-making. Part of being a successful investor is knowing your properties, knowing the market, and knowing the different technology available to help you improve your profit on every property.
Enter call capture systems, an emerging tool in the real estate market. Call capture systems are separate extensions of a main phone number that can be used to provide information for interested real estate buyers, while simultaneously gathering information about anyone who calls the number. They're a very useful tool for real estate; the technology provides a great link between a customer and any agent hired to promote a given property. For investors, wise use of this technology can provide a great advantage, even in struggling markets.
For example, if an investor owns properties in an area with a high rate of depreciation, call capture systems can provide a much-needed boost in customer interest and help to avoid taking a loss. The systems log every caller, allowing for a better idea of who is calling (and how often). Audio tours can be set up that guide interested callers through various properties, extolling the major virtues of each one.
Likewise, a call capture system can improve the resale value of a property that has appreciated in value. By building the number of serious buyers, a home can be somewhat forced into a bidding war, driving the price far above where it normally sells.
All of this is unattended, and requires no human being to be on the phone line. This is a major advantage for investors who own different properties in different time zones, or those who have multiple properties, period. The call capture handles the job of potentially dozens of real estate agents or other hires that would be paid to talk to potential buyers.
For those that appreciate the human touch, it's not diminished by the use of a smart phone system. Call capture systems can be set up so that dialing a certain extension immediately transfers the caller directly to another number where they can speak to someone immediately. This can separate serious inquiries from casual inquiries, and ultimately decrease the time it takes to make a sale. In real estate investment, that kind of time is incredibly valuable, as properties can cost serious money when they're just sitting. As experienced investors know, sitting homes still need good, sometimes expensive upkeep.
Investors that use advertisements can build knowledge of what works and doesn't work with the help of a call capture system. The systems tracks which ad the calls are coming in from through mirrored extensions. This makes it easy to know what's working, and an investor can re-route marketing funds as needed. Over several sales, this will help to develop an advertising strategy that cuts out the ineffective methods, some of which may have already wasted thousands of dollars.
The best way for investors to implement a call capture system is to use it on all properties simultaneously, and experiment with ways to creatively use the technology. Investors may wish to turn over the reins to an experienced real estate agent, or get more involved. Placing the toll free numbers on sign riders is a good start, and is really a necessary basic first step to get the most out of a system. Depending on the property, the systems can be set up in a variety of ways, but it's vital that they're properly set up and thought out before incoming calls begin. Carefully logging information is important, but it's also fairly simple, as the systems work somewhat automatically. When implemented correctly, a call capture system can handle dozens of callers, so an increase in advertising is helpful to build interest and develop new ways of using call capture.
Successful real estate investors have to re-think strategies in bad economies, just like everybody else, but good technology and a smart approach can counteract even the worst trends in housing and real estate markets. There is, of course, no replacement for sound, careful investments. However, after those investments are made, the use of a call capture system can greatly improve one's chances of making the most from an appreciating property to stay ahead of the competition.
by: Brandi Cummings
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