Call Capture

Know Who Listens to Your Info Hotline with Call Capture

When a business offers a new product or service to the general publicespecially one that has not been offered in that location beforethey will often provide consumers a toll-free info hotline for more information. By combining this with call capture, business owners can generate new leads and return calls with the utmost efficiency.

The Hotline

An info hotline is a marketing tool used by companies and individuals in order to make sure that consumers have all of the information about a company or business they need. It is commonly used in real estate; consumers simply dial a toll free number and enter an extension in order to get all of the information they could possibly need about a particular home, apartment or condo. If the caller is interested, they can certainly leave a message for someone to call them back. If they are not interested, they can move on to the next extension or simply hang up the phone. Call capture collects every callers name and telephone number individually for marketing, statistical analysis and many other reasons.

No Callback Number?

In running a small business, especially one that is just getting off the ground, every sale counts. When callers have enough interest in a product or service to actually take time out of their busy schedules to listen to a recorded message, it is always worth a sales teams time to call them back. Sometimes, interested consumers will leave a message but forget to leave their callback number. Without call capture, in this scenario, the business would simply be out of luck as there would be no way to return the call. However, with this special feature, every single call that comes in is recorded, even if the caller has a private number or employs strict caller ID restrictions.

Interested Callers

When a business is able to use call capture in order to determine who has been calling their info hotline, they will sometimes find that the same individual has called more than once, and often on different days. In this case, the caller is obviously interested in the products or services provided by the company but may still be feeling undecided. Thanks to call capture, business owners and marketing specialists will have the telephone number from which the consumer called; the ability to return this call and provide more information on a personal level may be exactly what it takes to convert this individual from an interested consumer into a satisfied customer.

User Friendly

Perhaps one of the best aspects of using a call capture service is that it is very easy to navigate; business owners and salespersons will not be required to sift through endless lists of telephone calls or voicemail messages. This is because every time a consumer leaves a message, the system will send a notification via email or text message to the party responsible for handling the lead. Computer software is also available for an even more streamlined user interface, and when call capture is used with other virtual telephone system services, all of them are accessible from this single hub.

The first part of running a successful business is generating leads. With an informational hotline and features like call capture, businesses can stay in touch with consumers who are genuinely interested in a product or service. No call will ever go unreturned, providing businesses with the ultimate marketing opportunity.

by: Mike Christopher

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