Call Center SEO Methods

Call Center SEO Methods

Call Center SEO Methods

Consumer-oriented business brands have traditionally relied on BPO firms to help them with telemarketing. Phone calls being more effective than any other means, call center agents persisted with this method even though the dividends stagnated. The time was not ripe for experimentation. However, after the economy recovered, companies are now willing to take risks and see a rise in the bottom-line. That's how the websites and search engine optimization came into vogue.

Call center services began to include SEO as a main means for lead generation. There was a significant increase in the number of business firms who need websites and SEO services. But the lack of proper awareness is still holding back several business entrepreneurs from hiring business process outsourcing firms to do SEO on their websites.

Let's find out how a call center can improve your online presence through SEO. You can divide SEO into two broad categories according to the methods used in each. One could be passive SEO, and the other would be active SEO. In the passive section, which you can also call on-page SEO, you build search engine-friendly websites. Your BPO writers have to pack the website with quality content.

Stress is laid on keywords or key-phrases that a consumer is most likely to search with, when he/she checks you up on Google or Yahoo. The idea here is to make your website your online identity. Having this will enable your website to reach out to a global consumer base. The call center services will include optimizing your website to enable search engines to pick these up and offer them high ranks in their generated searches.

The second part is the active SEO work. You can call this off-page SEO. The aim of the call center employees here would be to construct a network for your website. BPO agents establish web-links with other related websites. Sometimes they are reciprocal, sometimes they are not. Once you start link building, you can expect traffic from other websites to come into your site.

The business process outsourcing guys will conduct processes to make your website popular online. They will tag your website on social bookmarking sites like Delicious and Digg. Many call center services also include social media networking to spread the net wider. Lead generation receives a huge boost when you are tapping on your prospective customers on the social media platforms. Recommendations that pass on the social media through friends and followers work better than any telemarketing service.

The business firms have to be careful about something: they have to keep tab that the SEO methods of the call center do not violate the norms. Spam is a curse for the business. Netizens have zero tolerance for spam these days, and so does the search engine algorithms. The BPO firms have to make sure that the methods they follow do not harm the online image of the website. Pursuing consumers make your brand come off as desperate. Try pull marketing. Most importantly, always keep the brand value as the most important aim of the SEO processes.

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