Campaigns to a Dream: Direct Marketing for Dummies

Campaigns to a Dream: Direct Marketing for Dummies

Putting together direct marketing campaigns typically conjures up the bigger is always better' mentality. The line of thought is by piling up the inbox with email blasts notifying your targets that there's a holiday sale at a department store or a buy-one-get-half-off at the local deli, your target will place your good or service top of mind in making their purchase decision.

The truth is, you're likely annoying the you-know-what out of your audience with all these types of spam.

So when mapping out your next direct marketing plans, the old axiom of "Keep It Simple, Stupid" should be uttered over and over again. Why? Because the average email reader spends roughly seven seconds per email message.

Here are some tips to grab their attention and improve your return on investment:

Hocus, focus. To borrow from our friends in the news field, mapping out a strategy requires the five Ws: who, what, where, when and why. By teaming up a social media-monitoring program with an updated marketing database, your campaign will have a firm focus on what the five Ws should entail.

Bold, fresh attention getters. If you bought or purchased anything from a retailer, chances are you've provided them with either a home address or an email address so they can contact you. As a result, your mailboxor email inboxis filled to the brim with all sorts of sales collateral that likely gets tossed aside in attempt to keep things tidy. To stand out amongst the crowd, create an attention-getting headline (direct mail) or an appealing subject line (direct e-mail) to grab their focus. Furthermore, these headlines are the first step in a process that creates initial contact with your prospects and can lead to a call to action.

Give em the 4-1-1. When putting together the copy for mailers, give the consumer all the details to assist them in making a decision. The more you can give themfeatures, benefits, etc. the more improved your chances of getting customers to act. Whatever it is you want from them, tell them in the copy!

Stop spinning those wheels and gain some traction with these short tips to improve your direct marketing campaigns!

Do you have any recommendations for direct marketing planning? Visit http://www.abstraktmg.com/blog/post/2010/12/17/Campaigns-to-a-Dream-Direct-Marketing-for-Dummies.aspx.

POST COMMENT

Online Marketing Effectiveness Depends Upon Focus The Global Carbon Trading Market: Concepts, Regulations And Industry Trends To 2020 Guerilla Marketing Is Not For The Timid Promotional merchandise gives the versatility that marketing demands Ejaculation by command review-Is ejaculation by command the real deal or just another scam Matriz de Clientes: Estratégias de Marketing WHAT WERE THE TOP TEN IDENTITY THEFT SCAMS IN 2010? Learn 4 Helpful Market Samurai Marketing Tips Supported by the largest application segment neurology, global stem cells market is expected to reach US$63.8 billion by 2015, with a CAGR of 24.2% Celica Marketing Best In Reviewing And Improvising Strategic Solutions Cost Per Lead Marketing Can Make You Wealthy Supported by Cord Blood Banking Technology, global stem cells market is expected to reach US$63.8 billion by 2015, with a CAGR of 24.2% during 2010-15 Supported by the cell therapy and regenerative medicines, drug discovery applications are expected to value stem cells market at US$63.8 billion