Can A Trade Show Stand At Another Industry's Convention Benefit Your Company?

Can A Trade Show Stand At Another Industry's Convention Benefit Your Company

?

When you attend your industry conventions, you've probably noticed a trade show stand that just doesn't seem to belong. They may seem out of place, but could that trade show booth actually be receiving a big benefit? Some marketers think that the answer is yes, and that companies who don't exhibit at seemingly off-topic conventions are missing out.

The Mystery Of The Out-Of-Place Trade Show Booth

Why is an office supplier presenting at a gardening convention? Why is a garden supplier at an interior design fair? At first glance, these all seem like they are out of place. They don't fit with the stated theme of the exhibition, and so it appears that they aren't receiving any benefit from their presence. In fact, they might be gaining even more than traditional exhibitors. They have a major advantage: they won't be facing direct competition from a single trade show booth. They're going to be the only garden supplier there, or the only office supplier in sight. People aren't attending to seek out their services, but they've got the advantage of a distinction that no other trade show stand at the exhibition will have.

Sponsorship Can Make Sense Of An Incongruous Unit

When companies plan a presence at an apparently unrelated convention, they will often advance their visibility by helping sponsor the event. Sponsorship deals typically come with an exhibiting slot, so it's natural for them to present whatever trade show stand they've got in that space. A sponsorship has the additional advantage of making their company appear favorable to visitors. Their name will probably be featured with a fair degree of prominence in marketing literature, and they'll be seen as doing a good deed for the community. This perception will be even stronger in the local community around the convention.

Community Activism Through A Trade Show Stand

Companies that seek to bolster their reputation with a community by presenting at a local convention represent an entire subset of incongruous displays. For many communities, a local convention is about more than just its topic. For example, local design or bridal exhibitions are not national destinations for any one industry, so they become more about the local people getting the services they need than companies sharing new innovations. These local events offer an opportunity for companies to establish themselves as a local presence and to get word out about their products and services to those in their immediate area.

When a company stages a trade show booth at an event like this, they are generally focused more on their geographical location than on the topic of the convention. When you visit such a convention, you're likely to see large-scale local representation from many different industries.

Could you erect a trade show stand at a non-industry event and see a benefit? It depends on the company and how tight your budget is. If you're trying to squeeze the most out of every penny, you're probably better off being picky about your conventions. If you have enough to spare for rental space, try it out at a nearby exhibition. You won't have to pay for travel or lodging, and you'll get a sense of how your unit would serve with this tactic elsewhere around the country.

POST COMMENT

High Quality and Stylish Burberry Brand Products Online How Wikipedia Changed the Face of the Online Encyclopedia Finding Good Quality Pressure Mattresses online Online Jewelry shopping in India Online Shopping With Great Discounts Buy Frontline Plus Online Cheap Discount Limousine Services And Coupons - Online Limo Services Guide Find Out 7 of the Best Ways to Making Online Money Online shopping for your basketball team 5 Qualities You Must Have to Be an Online Freelancer What If Microsoft Expanded BizTalk Server Into A Online Collaboration Service? (Part 3) Online Advertising vs. Print Advertising Online Craps 101