Can Companies Make Social Networking Advertising Worthwhile?
Like it or not, social media is very big and it is here to stay
. With all the fuss in the media and marketing arenas about why your business should be using social media, you may be wondering if it will be effective for your business.
But does it work? Is the yield on expenditure of effort and money productive?
To be able to respond appropriately to this problem for your business, it is ideal to test and measure the overall return of each campaign. Whilst it may not bring into being immediate revenue for your business, it may help in terms of brand awareness, customer interest and future sales.
Scores of businesses do extremely well with social media. Many have never even tried it. So in many respects it is just like other forms of advertising in that it will work for some and not others.
A enormous factor to consider before using social media for your company is whether people would be happy for their friends to know that they like your business. If you sell creams for those nasty rashes it is unlikely that persons will want to associate with you on social media platforms.
You may have limited resources to funnel towards social media but you should be aware that most of them are free in terms of money but costly in terms of time. Having a Facebook business page is free but can be a gigantic time-thief.
Both Google and Facebook are huge advertising platforms, although neither started out that way. But facebook is where people connect with their friends, an online social hangout if you like. And this is where they are more relaxed. Couple this together with the fact that you can pursue Facebook users demographically and it makes more sense to use this platform for advertising than most others.
So, does social media work for business owners? Possibly, Yes. But it will be dependent upon your effort. And the difference between it working for you or not often depends on how much time you spend educating yourself about each system or upon who you decide on to look after your social media for you.