Can Facebook vs. Twitter Actually Help You Market Your CPA Service?

Can Facebook vs

Can Facebook vs. Twitter Actually Help You Market Your CPA Service?

I'm going to deem that you don't need a talk on the marketing value of CPA sites and the internet. If you're reading this you likely already use them. You may not, though, have already taken the next appropriate measure and thought about the benefits of online social networking on sites like Facebook and Twitter. Here are some practical approaches to help you decide where to concentrate your efforts. The trick is erasing the stigma.

It's true that most people look at social networking sites as frivolous, but this isn't necessarily the case all across the board, and it isn't an entirely bad thing. While there are already social "business" networks, like LinkedIn, dedicated to building resume details and professional networks, the others on the more "social" end can still work for you.

Social sites have a significant advantage: sheer numbers. Last I checked Facebook has over 500 million users and Twitter has over 190 million. LinkedIn only has about 80 million users.

The numbers are also telling. Where you might think most social networking is driven by teenagers, only about 11% in the 12-17 age bracket use Twitter, according to a survey put out by comScore. In fact, Quancast has estimated that almost 40% of users are 35 or over. In short: there's a lot of money on these sites.

In my opinion if you're looking into promoting your business, it's usually better to go with Facebook than Twitter. Yes, Twitter may have a larger percentage of people who use the service for business, but out of the 5.9% of the user base that uses it for self-promotion, an even smaller percentage of that is effective. Facebook is better at targeting people's interests, or "likes". These can be used to target your efforts on users that are likely to respond.

Both services offer tools that will help you promote your business.

Twitter uses hashtags. It also has desktop and smart-phone apps like TweetDeck that allow you to identify and connect with others with similar interests. For CPAs, you can search #CPA to get tuned into the conversation other CPAs are having. On Facebook, you can search groups to find some that suit your needs. You'll find tons of diverse groups with highly specialized interests. There are groups dedicated to start-up businesses, entrepreneurs, and just about every specific industry. You may also find some useful advice for running your business in groups dedicated to accounting. There's health care for accountants, support groups, and firms that are shifting their business model to cloud computing.

This article isn't comprehensive. There are lots of other ways you can use online social networking to build your firm. Just jump in. All it requires is getting out there and doing some networking. The opportunities for finding new prospects and profits are endless!

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