Can Safelist Marketing Still Convert?

Safelist marketing spiked in popularity at the turn of decade

. Since then, many marketers have argued that the lists have become so diluted and overwhelming that they no longer convert.

The truth is, safelist marketing can still convert as long as your emails can stand out.

Here are some quick tips to increase your safelist conversion rates.

1.A Unique Subject Line

The subject line is the most critical aspect of dominating a safelist. Everyone on the list may be receiving hundreds or thousands of emails every day, and will definitely not read them all. In many cases, they will open less than 1% of them.

Creating a subject line that is successful is a two part process. First, it needs to stand out at a glance. Many people will glance at *** or ((( at the beginning and the end of their subject line, but this has become common practice and is no longer as effective as it used to be.

However if you couple this strategy with some additional white space, your subject line can stand out. By adding 5-10 spaces to the beginning of your subject line, it will look indented compared to the other subject lines, and is more likely to standout.

Once someone notices your subject line, it is important to make sure that your subject line gives people a reason to open it. A quality headline can ask a question or tell a quick story.

2.Shorter is Better

Once someone finally chooses to open your email over the hundreds of others that they have received, it is important that you get to the point quickly. Keep your emails as short as possible and add a call to action early in the email. People don't want to read a novel, they want you to get to the point.

The best way to create short effective emails is to utilize safelist marketing as a strategy to build your personal list. To get someone to join your list, you need very short emails that include a free offer and easy way to join.

Once they are on your personal list, you will be able to send longer emails because they are viewed as personal emails instead of one of the hundreds of safelist emails that they receive every day.

3.Don't Be Afraid to Safelist Jump

Many people who have problems with their safelist marketing conversion rates will never change safelists. They believe that the tactic simply doesn't work instead of questioning whether or not the list itself might be the problem.

While large lists are great, some people have gotten much better results from smaller lists. This is because smaller lists carry less competition. If your first list doesn't convert, try a few more before you give up on this strategy completely.

Safelist marketing is still an effective option. However, it is important to understand that your tactics may need to change a little to become effective. If you use these 3 safelist marketing tips with consistency you should be able to increase your conversions.

by: David Hurley

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