Can Viral Video Production Outshine TV Commercials?
Can Viral Video Production Outshine TV Commercials
?
Picture this - A world without annoying TV commercials? A world that's purely online with viral videos floating around cyber space, allowing viewers to choose which video they want to watch? Are viral videos a part of the future? Are they ready to take on, and maybe outshine TV commercials?
Is it possible that instead of overtly expensive high-budget advertisements finding place on media space, that viral videos and other interactive banners have the ability to reign supreme? Today, many giant brands and conglomerates have taken to corporate video production to get their messages across in a quicker and more affordable way than the traditional approach of TV commercials. We've seen a great impact being made by big brands that are willing to split their marketing budgets and go online for a change.
Viral marketing is no new endeavour. Starting way back in the mid 90's, viral marketing came about when marketers were desperately seeking out new ways to create viral slogans that could be passed on through word-of-mouth and create a buzz in the market. When online videos became a popular medium, viral videos were next in line and are so popular today that they are literally shared via email and other social media platforms like Facebook and Twitter.
When the YouTube revolution came about, that's when the real viral video phenomenon was born. Viral videos are basic videos where the content can be generated by the user to spread a message amongst a vast audience. With viral videos, the users now get a chance to get direct feedback from the audience with regards to how they liked the video, and how it could be improved.
Viral video production is great for a number of reasons. Videos have more a real feel to them than ads and can be far more original, unusual, or funny. Unlike most advertisements, viral videos reach out to a wider audience from all countries and have a greater impact on a business. Since the main purpose behind viral video production is to distribute and promote, having these videos reach out to a large number of people and websites is the main goal. But the only way to gauge the success of a video is to count the number of views and to analyze the impact the video has had on the company's traffic.
After all is said and done, there's no denying that making a viral video is far from easy. If viral video production is a part of a concerted marketing campaign, chances are the brand will get a lot more views and increased sales than just floating a home video online.
Here is why your online viral would be able to bring success faster to your company than any TV commercial:
Viral videos are the only advertising media with a growth rate of nearly 60 percent each year. Traditional media like television ads and print ads have flat and declining rates.
Studies have shown that online videos get more views than television ads, and these numbers have been increasing across all demographics. The bigger your audience can only mean you'll get more target views, and more potential customers.
The ROI's through online videos are typically high because of the low production and distribution costs; unlike of course TV commercials.
So, if you're the one who holds the purse strings to your marketing budget, then remember that viral video production is a far more interactive and visceral form of media than TV commercials. It is also a far more persuasive and effective tool. People tend to remember videos more than ads. So, join the future and get involved with viral videos!
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