Can You Advertise With An Eye For The Environment?

Advertising

Advertising. Every manufacture, seller, distributor, reseller needs it. Advertising budgets are getting bigger by the year. But Natures green cover is getting smaller by the year owing to advertsing.

However, has ever advertising being good to Mother Nature. Every year, millions of tons of virgin quality (not recycled / reused, but sourced directly by cutting a tree) paper is used for Billboards, Signs, Posters.

The average life of a Billboard, painted, is 6-8 Weeks before, nature starts making the shine disappear. A billboard plastered with old fashioned paper has a life span of only 1-3 weeks & that too, if does not rain! The plastic placards, & other advertisement materials, many-a-times end in landfills. And we all know plastic is non-biodegradable. Further some plastics leech out harmful chemicals that destroy the land & water, making them unfit for cultivation or any kind of consumption.

It is high time we thought of using environmentally friendly advertising techniques to reduce the scrap & carbon emission that go into producing these advertisement materials.

Some of the ways to reduce the single use or as well call it disposable advertising material is to ensure only recycled material goes into manufacture of the medium.

Another technique is to tap the unused potential of prevalent infrastructure for advertisement. I am referring to Windows! Yes regular windows which let the air & sun light (sometime birds also!) in. Windows can be the true untapped resources that can be safely used as an effective & eco-friendly means of advertisement & think about environment as well.

How? you ask. Well, windows already have Blinds to restrict the sunlight streaming in. Normally, these blinds are drab, dull & monochromatic in shades. As if they are designed to attract the least amount of attention. Well, who says blinds should not grab attention. Large windows already have large blinds. Imagine if you can print images / advertisements on these Blinds. The concept is called Photo Blinds. Using high resolution imagery, the companys products can be printed on the customized roller blinds.

The images can be of anything that one wants. With the create your own blinds idea the possibilities for advertisement on window blinds literally open up. As the blinds are a long term feature within protected enclosures like an office, malls, departmental store, the imagery / advertisement is well protected. Further, with sunlight backing it up, you already have a natural backlight!

The imagery printed on picture roller blinds can be customized to fit any window of any size. No more annoying size restrictions! These blinds can be recycled too. Further, they can be rotated from one window to another, thus having a fresh advertisement! The possibilities are endless & limited only by your imagination. So get cracking on saving Mother Nature, by employing these personalized blinds for your advertising needs!

by: Colin Staplehurst

POST COMMENT

Does Your Office Furniture Create A Positive, Comfortable Environment? How To Save The World Using Environmental Remediation And Asbestos Abatement Significance Of Environmental Cleanup And Environmental Consultants The Environmental Benefits Of Roman Blinds The Link Between Obesity And Environmental Pollution Environmental Services - Are They Viable Options For Farmers And Ranchers? The Best Food Bag Relieves Environmental Pollution Environment Friendly Carpet Cleaning Methods In Calgary Areas Where Environmental Compliance Software Functions Scrap Metal Recycling Along With Their Environmental Advantage Environmental Pollution And Recycling Machines Equation Between The Two Save Environment - Environment Will Save Us Mobile Phone Recycling: Earn Money Selling Mobile Phones While Saving The Environment