Can You Afford Not To Join A Free Online Dating Site?

Ask a couple getting married these days, 'How did you two meet

?', and the odds are that that either social networking or an internet dating site played a part in bringing them together and sustaining their relationship.

For youngsters who have grown up using websites such as Bebo, My Space, Friends Reunited and Facebook, making contact over the internet is second nature. It's quick, cheap and with a notebook pc or laptop (with webcam switched off), no-one actually has to even get out of bed to surf, browse and chat.

However for those of us who don't have a contact list a mile long, who are single professional men and ladies leading busy lives who don't want to spend time aimlessly socialising, internet dating sites such as Just Lunch are the modern way to meet new people and form relationships.

In the UK several high profile dating .coms have launched above-the-line, peak time TV advertising campaigns to drive membership and the message that finding love through online dating is a mainstream activity open to all.

Nowadays there's no stigma attached to joining a dating site. In fact coming out as someone who uses a dating site will probably earn a pat on the back, demonstrating that a person is serious and pro-active about relationships and dating.

In the past sceptics have questioned whether those who signed up for online dating were either useless at relationships or plain desperate. Today the arguments for socialising online make sense; people the world over are enjoying the simplicity, convenience and cost-effectiveness of internet dating and may even have found their Mr or Ms Right online.

A plethora of dating sites exists. Some encourage everyone to join while other niche sites are geared to specific tastes and expectations. However, exactly how much time and money someone wants to invest in the dating process is most likely to determine the type of site they join. If someone doesn't want to enter into a contract, is prepared to tolerate irritating advertisements and can beat a trail through hundreds of profiles (including the inevitable dodgy scammers), then a free online dating service may be the place to start.

Conversely, some higher profile dating .coms charge, claiming that their superior 'match finding' technology will generate better quality matches as people are more likely to be compatible if they share the same likes and dislikes. Charging may also screen out those who aren't genuinely interested, enhance the quality of their membership and thus create a more secure dating environment.

Of course people will continue to meet their soul mates in traditional environments such as the pub, office or at a party, or by chance. However, online dating enables people to broaden their social horizons and 'get themselves out there' (that's a highly effective 'Plan B'!).

With millions now signed up as members of dating .coms in the UK the question now is can single men and ladies afford not to join an online dating site or at the very least dip their toes into online dating?

by: Mark Alexander

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