Can You Afford Not To Train?

With the economic downturn dragging its heels and keeping the country in an icy grip

, many businesses are looking for ways to cut costs. For many legal firms training courses such as personal injury training are among the first to go. It is often viewed as a luxury and something to be considered expendable, for the time being. However, taking the decision not to invest in personal injury training could cost you a lot more than the cost of a tailored course.

Focussing on the Client

The area of Personal Injury Law is consistently the most unsettled in the legal world. With reviews such as the Lord Chef Justice Jackson Review seemingly unable to consolidate its views on aspects of the profession, there are constant amendments to Personal Injury Law. Firms that are able to stay on top of these changes are likely to retain the clients they have and, through reinforcing their reputation as credible experts, are likely to attract new ones too. Firms that don't are going see their client base fall away.

If this sounds a little dramatic, remember that these scenarios play out every day against the backdrop of an extremely unfriendly economic landscape. The result is that, when clients decide they need to hire personal injury firms, they want to be sure that their money is going to bring them what they want. Put simply, it's a buyer's market. Firms that are content to rely on their past glories - no matter how hard they were won - are still gambling with the notion that experience beats expertise. A regular programme of personal injury training can give you both, and in a world where consumers want the best service at the best price, why sell yourself short on any aspect of what they expect?

Experience vs. Expertise

Further legal training offers further benefits. No matter how hard your marketing department works, the best form of advertising comes from word of mouth and personal recommendations. If your firm falls at the last hurdle because it is unfamiliar with the latest shifts in the legal terrain, then your reputation will suffer as a result. Even the youngest firm, as long as it is up to speed in the latest developments in personal injury law, can look more attractive than one with a well-worn, but stagnant, reputation.

Many companies may argue that CPD is an integral part of their firm's policy. However, if that knowledge is de rigueur amongst all the other legal firms, where does the advantage lie? Consumers want to know that the firm they are investing in has that extra 'edge' that's going to make them more effective than any of their competition. Spending your money on tailor-made personal injury training that addresses up-to-the-minute issues can cost you a lot less than dynamic new marketing strategies and be more effective.

The most important factor in the current business model is the client. If they are not convinced that what you have to offer is enough, they are far less likely to gamble their cash on former victories. Instead, they want to know that you are as effective now as you were back then and that requires proof that you know the legal landscape is changing and you are prepared to chance with it, through personal injury training.

by: Sue Richardson

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