Capturing Local Mobile Consumers by Capitalizing on Local Search Marketing

Capturing Local Mobile Consumers by Capitalizing on Local Search Marketing

One of the search engine giants, Bing, provided by Microsoft has released eye opening statistics. Microsoft has claimed that 53 percent of mobile searches on Bing are local in nature. This is amazing considering that just last March Google has announced that local intent is behind one-third of their mobile searches as well.

This is a surprising statistic but should not really be. With the emergence of smartphones and mobile connectivity, which is expected to outsell Personal Computers in 2012, users usually pick up their phones and do a quick search on the closest restaurants, which coffee shops is offering a promo, or to check movie schedules at a local theater are some examples. Due to this behavior, local search providers are starting to work on the implementation of "search to store" functions.

As a smartphone user, most of my mobile queries have heavily influenced my purchasing decisions. By being mobile it allows me to be connected to the web and be in the middle of a crowded mall sale at the same time. Most of the time I have used my mobile browser to compare products before making a purchase. I have also noticed that I have relied heavily on recommendations from other consumers and has swayed my decision on where to eat at times.

These numbers will continue to grow and would you want your business to miss out on local searches? Mobile searches only last an hour or less, and would usually pick one from the first 10 results. This is where we should aim to rank in local searches. With this trend it is time to embrace and optimize on local search marketing if you have not already. This could eventually determine a potential sale or totally missing out to your competition.

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