Car Navigation Caska Strategic Plan To Achieve Value Variable Regression - Car Navigation,

Recent years, as a symbol of wealth and status of the family car in China

, the growing popularity of China's automotive electronic technology has been mature, video navigation industry has become China's fastest growing new industries. Survey: in 2009 China's car audio navigation market growth rate of more than 50% jump in video navigation products for the consumer market, one of the most popular.

Raise brand awareness with consumers, the industry increasingly driven by the price competition into a focus on brand building and industrial value of independent reunification, has CASKA car audio navigation as the only one brand was awarded "China Famous Brand", which makes audio and video navigation industry and to realize the value of self-branding, "China Famous Brand" recognized, the realization of a "breakthrough."

Video market growing faster, but lacks the brand-led

1991, the first since the birth of China's well-known trademark, the number of the country up to more than 1,600 well-known marks, car audio navigation industry market growth and good attitude, brand, product, increasingly, "China Famous Brand" has been found of the number of zero. Until January 15, 2010, CASKA in National Industry and Commerce Trademark Office released a new form of well-known trademarks recognized before the end of this awkward situation of the industry. As China marks the highest honor, the Chinese famous trademark is a brand awareness and reputation of a great measure, access to the finds, in addition to the goods in all categories of legal protection, but also means that the brand in the minds of consumers is true "brand name."

Insiders have said, "CASKA is a good helper oldest automotive electronics industry's main brand, first to get 'famous trademark' We are not accidents, they have been occupying 30% market. Always pay more attention to audio and video entertainment and navigation system combined with integration of some of the more practical and advanced features such as intelligent information. and has the industry's complete sales network and product service system, access to normal public recognition. "

Authority figures: China's car audio navigation system market, rapid growth rate since 2006, last year China's total sales of car navigation devices reaching 100 billion yuan. Industry experts have pointed out: car navigation market development trend although optimistic, but there is the brand many and complex, non-leading brands and the products and services are not in place and so on, which also led since 2008 no-name audio-visual navigation product quality became ever more present, the failure rate although the the original 40% to 25%, but no service problems caused by more serious. And by the "China Famous Brand" recognized, no doubt to CASKA reflected in the peer-led brand dominance.

Mark with a product to go: CASKA strategic plan changes

"To go before all products with trademarks, are now recognized as well-known trademarks in China, we will take this play to mark the effect of intangible assets, hoping to bring products to go mark, with business development." Luo president of a good helper army said, CASKA next step will be to promote efforts to increase trade mark, in the eyes of the establishment of an absolute leader in consumer brand. "We are now registered in over 20 countries worldwide, the market extended to all over the world, will CASKA push further into international, we hope to build a car audio navigation industry, like Lenovo, Haier brand."

"Outlook 2010, including audio-visual navigation, including the automotive industry in China market will reach nearly 200 billion yuan," According to the National Bureau of Statistics so that "by 2012 the automotive electronics industry is expected to exceed 300 billion yuan . "industry sources, the next three years, car audio navigation industry will not only price, but the system of brand competition, car navigation industry will experience a greater" shuffle. "

In response to increasingly competitive market environment, CASKA market leader, said: We will be quality, technology, cost and highlight its advantages; and to promote the industry value chain to upgrade and progress. Fast change and innovation is our advantage; of course, was well-known trademarks, will further distinguish us from competitive brands.

by: gaga

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