Car audio market, "China" the lack of voice
Car audio market, "China" the lack of voice
China released Car Audio Market research report showed China Car Audio Jiucheng share market was occupied by foreign brands. Among them, the Japanese accounted for 5 percent, Europe and the United States accounts for four percent, domestic brands accounted for only.
Market development of space after installation
Since the 20th century the early 90s the first car radio Philips to enter China, China's car audio market has been developed rapidly last year, sales have reached 20 billion yuan.
It is understood that the car audio market is divided into two parts: First, supporting the market, the motor vehicle manufacturers in the automotive manufacturing process to a brand as the standard car radio; 2 is installed after the market that the consumer end retail market.
Electronic components from China Association of a data indicate that China's car audio retail market is still small, but with the owners of the sound quality and the pursuit of individual needs, their development potential. Car users in China, only less than 10% of the owners to replace the audio equipment installed after the overseas market in developed countries is over 70%. The foreseeable future after China's car audio equipment will continue to increase market share, and access to rapid growth.
Guangzhou Star Electronics Co., Ltd Dongyao Ping Zhao said, car audio features is gradually diversifying, has expanded from a single music player to the audio and video, Navigation , Multi-function monitoring. These factors will lead to car audio equipment market, especially after the market demand.
Although the car has been equipped with sound, but some owners still prefer to buy a car after the well-adapted to meet the pursuit of high-quality audio and video.
Global production base for car audio transfer to China
80s from the 20th century to the present, global production base for car audio experience of two major transfer. The first was the transfer from Japan to Korea and China Taiwan area, the second from South Korea, China Taiwan region to the mainland, the big shift is under way.
Now, almost all of the internationally renowned car audio brands in China have set up manufacturing enterprises or representative offices. The world's large car audio makers are also targeting the Chinese market. Famous foreign car audio companies have Bacheng invest and build factories in China, the world's Liu Cheng's car audio products from China. In this area, foreign brands have been competing to seize high ground, which the Japanese brands accounted for 50% of China's car audio market share of more than. Most Japanese companies, including Pioneer, Panasonic, Sony, Alpine Electronics, Clarion Electronics, JVC and Kenwood have set up factories in China or semi spare parts assembly plant. European and American companies such as Philips, Siemens, VDO, sniper, Hamann, although leading products and Japanese enterprises are different, but also in China car audio market has occupied 40% market share. Left to our own brand companies with less than 10% market share. Now the Chinese own-brand car stereo main include: Air Sheng Electronics, fly rhyme, ultra sound, Rui Sheng, Bo map.
Focus after loading the market is competitive
Relevant Mainland authorities on the survey data show that in all of the sound been modified car users, 63.33% of consumers choose a car stereo is Sony, Panasonic, Kenwood, Pioneer and other foreign brands. Of these, 36% of consumers choose the Sony brand is Panasonic's second, about 12% market share, Siemens, VDO, Kenwood, Pioneer and other brands of 6% to 7% of market share. In the top ten brands, local brands only 7.8% market share.
In China, now the factory for matching automotive OEM market, the most stable site. China's car audio OEM market concentration is high, due to the various car manufacturers usually choose the brand supporting fixed, the other brand is difficult to grab share from the other bowl. Currently, Siemens, VDO, Philips, several major manufacturers in the automotive original equipment market, our share of over 75%.
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