Career In Media, Journalism, Advertising, Public Relation And Mass Communication

With the burgeoning increase in the media houses

, the demand for trained media professionals has seen a tremendous surge in the last few years. It has not been long since this industry has seen a rapid development. Be it a field of advertising, marketing, public relations or journalism, all these streams of mass communication have under gone a sea change in the last decade. Not only the mediums have changed; with the revolutionizing world, the way information is diffused and presented has also witnessed a huge change.

This change has called for young and talented professionals who are set out to carve a niche for themselves in the industry. However, only being outgoing and enthusiastic does not solve the purpose here. With the cut throat competition and in-your-face type of rat race to present something different, one needs to be driven by passion at all times. Whether it is an advertising field that appeals to you or be it public relation stream, what works today is 'survival of the fittest'. Since there is no dearth of talent and professionals can be seen lining up to be recruited by the big names of the industry, it takes some extra amount of effort to stand out in a pool of people.

A good college can play a very important role in getting extraordinary exposure in the industry. You can also enroll yourself for an advertising course at a reputed college that boasts of experienced faculty members. These advertising courses help you get insight knowledge of how things work in the advertising industry. Likewise, a media and journalism course at a good college might also help you get hold of the skill required to carve a niche in media and journalism industry.

For a more comprehensive study you can opt for a course of mass communication. The term mass communication is very broad which includes several disciplines including radio, television, photography, printing, journalism, film production and even advertising and marketing. This course helps understand various wings which are used to diffuse information in large quantities.

Any one of these wings can be chosen to make a career in. These courses do not just stress upon the theoretical knowledge but are also practical oriented where on-ground training is given as much importance as the class room study. The whole idea is to become skilled and well trained to undertake various tasks on ground zero.

List of Best PR,Journalism and Mass Communication Colleges

The Delhi School of Communication (DSC) New Delhi

Indian Institute of Mass Communication(IIMC) New Delhi

Xavier Institute of Communications (XIC) Mumbai

And many more

by: Prof Ramola Kumar

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