Career Move, Social Media and Personal Branding - Use it Wisely

Career Move, Social Media and Personal Branding - Use it Wisely

If you are looking for a career move or are in the unfortunate position of having been made redundant take a close look at how you are using social media. As far as you personal branding goes you need to be consistent. By this I mean be very careful what you post on your various accounts and be aware of who may have access to them. It is now common practice for recruiters and potential employers to Google candidates and look at their LinkedIn, Facebook and Twitter profiles. This can give them a real insight to the character of the candidate.

In my opinion a personal Facebook account should be used purely for friends and family and access to your account should be limited to those people you really know. This is the place where you post personal photos or comments which you may not want a potential employer to see. If you have your own business and want to use Facebook for your business then you should set up a Facebook Page this allows 'fans' of your page to become advocates of your business or service.

On the other hand Twitter is a great business tool. A place where you can post opinion on your industry which will get you noticed. If you have a website you should also make sure that your twitter feed is linked to the site. This isn't the place to tell everyone you are just off to the gym or to do some shopping, but is ideal for making a comment about your business and linking it to a relevant blog post.

LinkedIn is a key tool for job seekers. It asks for details of your education and qualifications as well as your career path and allows you to ask colleagues and employers for recommendations and the power of the network means that quite often you can get an introduction to a potential employer 'through the back door' from someone you both know.

It works both ways too. You can use all of these tools to research companies you would like to work for and get some insight to the company's branding and their people. After all it is important that you will fit with the culture of the company you are applying to and that your personal brand isn't compromised. Use Google Reader to set up alerts on the companies you are researching to get an idea of their public face and Gist is a great tool for looking up information about your interviewer such as any blog postings or tweets they have made.

Being clever with social media, being true to your brand and researching companies in depth before an interview will ensure that you are a stand out candidate.

Maria Sadler is part of the team at Walking Tall - the experts in Personal Branding. Walking TALL works with business profe

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