Do you want to be as big as ServiceMaster and ServePro? Those are 2 of the countries largest carpet cleaning and damage restoration franchises. How can you take your small carpet cleaning business to the next level?
Branding.
Branding is very important if you are trying to become your cities largest carpet cleaning company. Our company Superior Cleaning, which provides carpet cleaning Temecula services, is on the way to branding itself as the largest carpet cleaning company in Temecula and Murrieta. We are using online branding and print branding.
The easiest way to start branding your company is creating a website that doesn't look "small". Make your company look big and not like a mom and pop shop. You can then start posting your company in many different directories like MerchantCircle. Get your carpet cleaning company all over the internet! Make sure you have a very simple logo and name to bring customers in.
With print advertising you will need to be in the yellow pages or yellow book. You can go with a quarter page add or half page add. The full page is too expensive. If you have the cash for the full page though, I would do it. The full page add will get your name out much faster, as people still do use the Yellow Pages.
The main thing to remember is your company will grow as long as you provide quality services. You can take it a step further by creating a company image and "Brand" that people like. Take your time in creating your brand and image. Use reputation fixers if your online image has been smudged by some angry customers or competitors.