Cars Prices

There was a time when having a car was considered to be the property of big guns

of society who were financially so strong, as the prices were too unaffordable for common men, so the approach was right too up to a great extent. But as the time moved ahead, a lot of technological happenings and expansion took place and rates came drastically down that average class too started buying cars and today most of the four wheeler owners are from average class in India.

And if we give a watch at the facts, the brand that has got the highest four wheeler market stake today is Maruti Suzuki that has always targeted assembling the low budget, high performance & greater mileage cars, this is the reason why they turned out to be the market leaders; the car that actually took the four wheeler trend in India was Maruti Suzuki 800 that is till date highest selling car of India.

A few years later Indian automobile market caught up a great speed and everyone around the world got shocked to see the four wheelers demand in India, and this all has happened due to economical growth by which pay scale of common men increased and most important price of the cars went affordable enough, this was the time when a lot of new brands started dealing in india including Hyundai Motors which is now a one more giant and one of the most successful car makers over here, and let me tell you Hyundai too worked on the same strategic plan to assemble rough and tough cars offering a great mileage and overall performance, Hyundai Santro was the car that took the market air towards Hyundai motors, this too enjoyed the tag of best selling car of India for years.

And if we talk about todays scenario, when India is counted among the worlds fastest growing economies, you will see almost every of the big automobile brand has started dealing directly in India, and few of the most prestigious & high end car makers including Mercedes, BMW, Volkswagen, Bentley and many more are doing amazingly well as far as the total sales are concerned, this is the reason that most of them have established themselves locally to enjoy the market being local.

As it has been earlier said and a well known fact is, most of the Indian automobile market has been covered by low budget cars as more than half of the population of India comes under middle class, thus they can afford average budget vehicles only, this is the reason why all the major automobile players whether they are local or international have started focusing more on low priced cars in the contest to capture the maximum market share and the ones like Maruti Suzuki and Hyundai Motors who have been doing the same from starting are the biggest players of India.

by: Monty Alexander

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