Case Study - How Magic On Video Racked In Over 3 Million Views
Case Study - How Magic On Video Racked In Over 3
,000,000 Views
Last week I got Gideon Shalwick on the line and asked him to share with me in detail how his Magic video website business got over 3 million views within 12 months. Its astounding in such a short period of time to achieve this level of views on YouTube. So inside youll learn how Gideon did this with his partner Jay Jay (the magician).
The Story Behind The Birth Of Free Magic Live Online
It started in a bit of a background when Gideon Shalwick decided to start his own business after spending quite a long time with his job in New Zealand. Having his experience in marketing, he then felt it would be much better and easier to do it online. He created few websites, delivered valuable content and also shared freebies to his audience. But then, the problem was he's not getting enough traffic from his text-based website and thus, not yielding him much income.
He had to find another way so he actually started interviewing some of the worlds top Internet Marketers and did it all on video. After that, he didn't realize it's actually creating big change in the impact of traffic he's getting. Since then, he met Yaro Starak, did a project together and made a very successful collaboration in figuring out how to get traffic to his sites without needing too much joint ventures. And the answer would be to utilize on the power of YouTube.
"But certainly you can get a lot of traffic through online videos specifically what Ive now started focusing on for the last year in particular is just looking at YouTube. I mean, YouTubelets just look at YouTube, thats 2 billion vews a day, the second biggest search engine in the whole world. Something like 85% of people in the United States have actually watched YouTube videos, probably more now. Thats a huge number by the way." Gideon added.
Gideon innovated his passion for videos when he was approached by Jay Jay on Free Magic Live website to help him do the Internet Marketing. Gideon definitely agreed and that's where Free Magic Live YouTube channel has come into its stardom. Gideon says, "Its been just over the year now and weve had over 3 million views on our YouTube channel"
Doing Behind The Scenes "Magic"
Branded as The Magical G, Gideon does the behind-the-scene magical marketing at the back of Free Magic Live website. They even have increased FaceBook followers and most especially opt-ins from their day to day newsletter subscribers. At the moment, Gideon and Jay Jay have over 30,000 email lists and counting.
From Amateur Videos To Entertaining and Educational Videos That Created Attention
"Obviously with magic, a lot of people want to learn how to actually do magic. And, the need we saw on the market was that, especially on YouTube theres a lot of magic videos but it was Jay Jay calls crotch magic when you watch them and only you see them, what if I can do thisyou see them like this, he crotch magic where they play with the cards and thats all you see in the videos. You dont see the persons face and its often very amateur andnot very well done." Gideon narrated.
That's the time where they decided to finally go out the streets, to places where people are enjoying at or having good time like parks, sideways, etc. while Jay Jay does his magic tricks showing people how to do this and that. Jay Jay even has been getting a lot of attention from good looking girls as he makes good jokes to impress them and make them happy. "Yeah when I first saw his channel, I was blown away. Not because of the views and stuff but just by seeing Jay Jay, hes like really like a book character, hops on there and just makes a few jokes. Hes really good with girls. I see that a lot of times with the viewers."
No, We Don't Reveal Anything So There Will Always Be The Price For Excitement
Yes, content is king and almost everything inside the Free Magic Live website is totally a giveaway for everyone especially those quick magic tricks that you can do yourself. But, Gideon still makes it a point that they will always save something for subscribers to pay the price. "You dont have to reveal everything but I meanyou know, you obviously want to save some stuff if you want to create a product for example and sell the product. So you wantyou want to leave enough stuff behind as well that you can actually sell or give people to stay with you. So we dont give everything away. "
Certainly, they always turn their subscribers monetized as long as they generate great educational and entertaining content all through out. Actually, Gideon and Jay Jay has released a magic training course as well which is still open for the public. It also helped increase more interaction with their students as well as building communities in and out of their website all though their YouTube channels.
After Building The Credibility On Videos, It's Important To Get Optimized
"Given of course already that youre providing value and youre providing stuff that people want to watch, you need to make sure that people are going to find your videos. I mean, in terms because you upload your video to YouTube, it doesnt mean people are going to find it. And so there are few things you need to do right toyou know to make sure that people can find it. And itsreally its as simple as making sure you use the right Title for your video, the right Description and the righ Tags."
For your Title, what Gideon always teaches is really combination of two things. Youre going to please both human beings, people who watch your videos and the search engines. So what you get to do is find a combination of the two that works. But something that often works really, really well if you think about the Titles for your videos is to think about your video and to be very clear on the content that your video is about, and then think if you were someone else on the Internet looking for that video, looking for content inside that video, what would you be likely to type into the search bar?
Thinking about a "keyword phrase" that totally works for your niche, your topic concept and the need of your audience is very important. For example, in the Magic One, theres for example how to do a coin roll in and out of your fingers. So a keyword phrase that we decide to target there was coin roll tutorial which happens to be really nice phrase for humanboth human beings as well as for search engines because we did a bit of keyword research and weve noticed that people were searching for coin roll tutorials.
In the Description area, always have your little URL link at the top. Plus, have your keyword phrases there but never stuff the keywords. Just put in all appropriate details that emphasizes what your video is all about. For the Tags, it would be the same as the Title wherein it includes the keyword phrase, individual keywords and also relevant keywords from the other videos.
Brief Summary Inside Rapid Video Blogging Report
"If you look at my download page right where people can download the report, Ive allowed people to make comments, these several comments from people saying Gideon, are you kidding? Are you sure this is not supposed to be sold? You know I may not supposed to earn money from this but theres kind of good because thats the effect that I was after. "
Its 92 pages long, really full with a lot of stuff, its just, its basically a seven-way process that Gideon teaches so its systemized the whole thing to help you go from pretty much where we started with Free Magic Live at zero to building up your audience to where you are now. Gideon is basically giving the exact same strategies that you use inside the report. "Of course, I dont reveal everything because Ill need to write like a 500-page book to do that but Ive given you enough information to get started and to start getting results as soon as possible."
And so its all in there. Itll take you from selecting your own niche, the tools and technologies you need to creating your own videos really, really fast and easy, how to setup what you call your video domination hub, how to create content properly and the importance of that, how to streamline your process, theres chapter on how Gideon's videos go viral and finding how to monetize the whole show.
Rapid Video Blogging Opens Doors Soon!
"First video is basically about setting the scene, you know withIm talking about the whole opportunity and just opening up your eyes on whats going on. The second video is about where I go behind the scenes, actually its just here on my home studio and showing you what I use and what you can use too just with really, really simple setup. Then, the third video is going to be a case study. In fact, thats going to be with Fran, Fran from HighOnHealth that I mentioned before where she talks about a full-time income basically with what shes doing, playing around with YouTube."
And, soon after that, next week which is 11th of August Gideon will be opening doors to a program, to a coaching program that will get a lot more depth that teaches people in everything that he knows about Rapid Video Blogging.
With all these tools in place, youll really get on to YouTube stardom rapidly and as easy as possible like you never expected. Creating video content isnt really that hard to do and it just takes time to practice and also to know what content you should be giving your audience according to their needs.
by: videomarkster
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