Casual Style Made Simple

Looking trendy, casual and stylish can be a difficult combination

, especially when so much on the High Street is geared either towards sports casual or business attire. There is very little that falls in between and this is especially the case for men, who don"t have such a wide range of choice as women in the fashion stakes. However, recent years have seen something of a resurgence in men"s fashion and styling. The many designer brands that are now appearing online are also being supplemented with some notable designers that are entering the mid-tier market. This new niche of High Street casual couture is proving to be exceptionally popular and as manufacturers see the success of their rivals, more and more fashion houses are entering the fray. The great thing about this new trend is that it brings many of the values of the catwalks of London, Milan and Paris to a more affordable range of clothing that everyone can enjoy.

Jeans have always been seen as an egalitarian garment that has united everyone from the first workers of the Ford motor company to the President of the United States. However, in recent years there has been something of a demarcation between everyday jeans and the more fashion-led pairs that can cost anywhere up to a thousand pounds. The latter area is clearly out of the reach of most people, but the recent trend towards mid-tier designer clothing has done a lot to ameliorate this issue, with clothes that look great and can be bought by all.

Exclusive designer jackets are another area that has often been seen as only the preserve of the wealthy fashionista. For many years, there was a clear split between the traditional blazers of yesteryear and the more style led creations by the likes of Jean Paul Gautier and Ralph Lauren. This landscape is slowly beginning to move and many men are embracing a new sense of style which unties the smart with the casual and creating an aesthetic which is particularly modern, refined and elegant. This look also extends into other areas of clothing, with the more tailored look particularly in vogue at the moment. As more and more men come alive to the possibilities of fashion and design, we are seeing a strong move away from the baggy and casual looks taken from Italian-American culture and something which is closer to the old-time style of Savile Row.

by: Kathryn Pattison

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