Catalogue Printing Remains A Powerful Way to Promote Your Products
The printed catalogue is certainly much rarer than it was in days gone by
. But marketing experts confirm that this has created a new niche market. The colour printed catalogue now tends to represent the top-end of a market. After all, if the company behind the catalogue has gone to the extent of physically printing a multi-page catalogue then you know they must have a range of products which are worthy of being shown off via proper printing.
If you are a marketing executive then your number one goal must be to get your own product range in front of your prospective buyers. And this is where the printed catalogue has one further big advantage over the internet.
Think about this. How often have you been involved in a conversation where someone says, I saw this item on the web. You all huddle round a laptop and it turns out that they can't actually find the website where they original saw it. The result is that the company advertising that product has just lost a sale.
By contrast if you can successfully get a printed catalogue in the hands of your prospect then the chances are they will not forget where they saw your wares. What is more they won't need to be plugged into the internet to look up your product and discuss it with their colleague either.
So there is a certain portability that exists with physically printed items which is missing from the online world and this is the niche that catalogue printing now fills.
Of course, unlike the old days, catalogues are now much easier to produce. There is no longer the trade offs between printing in black and white or colour. When was the last time you saw a printed catalogue in black and white? Colour printing has definitely come of age.
The other great reason why catalogues are easier to produce than they were during the great clothing catalogue home shopping days of decades gone past is that desktop publishing software means that the design and layout is much more straightforward than it would have once been.
For all these reasons and more getting your company catalogue printed makes a great deal of sense. What is more, with the novelty of the internet having fully worn off - a real life catalogue is actually seen as a premium item. Your company will automatically been seen in a better light.
Catalogue Printing Remains A Powerful Way to Promote Your Products