Cause Related Marketing - Cause for marketing or marketing for cause

By transforming generosity, compassions and charitable inclinations into a well-functioning

branding strategy, companies have arrived at a very successful formula. Though Cause Marketing has started as a commercial activity, it has evolved as a concept and has gone beyond commercial activity to community activity. They have gone beyond the level of reactive competitive strategies, and have shown the world the soft side of marketing strategies a shift from hard factors to soft factors is evident in their marketing focus. The shift of focus to the rural areas has benefitted the areas immensely. Where earlier it used to be left on its own to progress at bullock-cart speed, now it seems to charter the flight to development. But still, for greater benefit of the society as a whole, companies should contribute truly for the sake of cause without expecting in return. Although, the progress in this direction is slow, but it is increasing day-by-day, everyday!

Cause Related Marketing - Cause for marketing or marketing for cause

By: Prashant

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