Causes Why Your Ecommerce Sales Is Going Down

An abrupt stop in your online sales can be very alarming

. Hopefully you havent experienced this scenario. But if you have, you know that feeling when your orders stops arriving in your inbox. What to do? Have a test with your website and see to it that youll run around through these areas that you need to check.

Check your site code. Even a small error in your coding could make your site useless. If your drop in order volume is your concern, run a test order on your site. Go through the entire checkout process, including entering valid credit card information, to be sure you havent missed an important detail. Test your site on a regular basis. Roll out site changes with care or utilize a test site for major changes to your site.

Check related services, it may have expired or changed. It is possible that you have failed to renew an integrated service that is part of your site and shoppers are unable to proceed with their purchases. Some of the leading culprits are your site security certificate, your credit card gateway, or perhaps a JavaScript-based service like a gift registry. If any of these services go down, your shopping system could fail along with them. Once you find the problem, immediately renew or reactivate the broken service.

Check for viruses. Often sites that have been compromised by the installation of malicious scripts have been reported. When Google detects a virus intrusion, it will post a message by your organic search listings, informing the world that the use of your site could harm a visitors computer. Sign up for a Google Webmaster Tools account and follow the suggestions that Google has provided for removing the infection and making your site secure. Once you have followed the corrective steps and notified Google, it will review your site and determine whether to place it back among the search-engine listings.

Check your websites traffic, it may have dramatically slowed down. If nothing has changed with your on-site factors, you want to watch your search traffic closely. In order to function as an ecommerce business owner, you need to utilize a web analytics package such as Google Analytics. If you have a serious traffic dip, determine the leakage and work with the source to get your site back on track.

Have you redesign your site? It may have affected you sites traffic and conversion. Your sites design may look cool, sexy and awesome, but it can have negative effects on your site traffic. If you cannot immediately identify the issue with your new site design, enlist the help of an expert to assess it and offer suggestions. As with several of the other issues, Google Webmaster Tools is your friend. The diagnostic tools will tell you if you have blatant issues with your site and page structure, as Google sees it.

If find your ecommerce business in trouble, site testing and statistics review should give you the insights you need to rebuild sales.

by: Anatoly Gilderman

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