Ccna Training - Microsoft Pays Mobile App Developers To Help It Catch Apple

As expected Microsoft has called developers to work on Windows Phone 7 systems

. It was necessary to cut down the competition offered by Apple and Google. Microsoft has offered every possible help to get their system developed. Senior Director, Todd Brix has stated that Microsoft is giving away free handsets, tools and fund for their Windows 7 Phone system. The marketing has been an important area where Microsoft is giving away much funds. Microsoft is investing a huge amount in the marketing strategies so that their product turns out to be the best. To attract more and more developers Microsoft has also announced the guarantees for revenues in case the system fails to works as they have expected it to do.

How to Catch Apple and Google?

Microsoft is making all possible steps to overcome the success of Apple and Google in terms of phones as well. To attract more and more customers Microsoft should be able to provide something extraordinary to its customers. Inclusion of more games, navigation options, latest features and music players might help them to attract more buyers. Many people think that paying high to the application developers will increase Microsofts chances of capitalizing the mobile market. There is no harm in attracting people with money and guarantees when you know you can only accept better than the best to stay in competition. Brix also added that no matter how much they are paying them just want to be able to defeat Apple and Google when their phone comes to the market later this year. Microsoft has offered business to everyone no matter whether big or small to get the best application for their Windows 7 Phone system.

Steve Ballmer the Chief Executive Officer also added that Microsoft has missed out on a generation by not delivering the best phone system to the customers. And that they dont want to be repeating their mistake again. Although Apple has around 225,000 applications where as Google only has 65,000 and Microsoft is far behind with just 264 compatible applications. But this time Microsoft is trying harder to make sure that they dont lose their grip on the Mobile market. The success of Window 7 OS has also turned out in favor of Microsoft. The people are now keen to know with whats next in market by Microsoft.

Its now time to see what money can deliver to Microsoft. Will Microsoft be able to once again rule the mobile market as it ruled the OS market? Or will it be Apple and Googles turn to change the game? Lets just wait and watch and if you are a supporter of Microsoft then do buy their Windows 7 phone as well.

by: Joe Spoto

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