Cell Phone Marketing
Since the rise of the computer, businesses have dramatically changed
. The invention of the internet allowed small businesses to compete with large ones.
Before the internet, many young people aspired to owning their own business, but did not have the money to begin one. Today, entrepreneurs do not even need a lot of capital to begin and online business and expand to provide services to millions of people throughout the world.
Once again, technology is changing the way the marketing game is played. A few years ago, only the large corporations had the funds to advertise the thousands of customers.
That has changed, and is changing once again with the introduction of cell phone advertising. Now, thousands of businesses can reach large numbers of customers who have asked to receive their special offers and advertising.
Many companies have realized the possibilities in this field, but many others are not aware of the benefits. There are seven benefits in particular that would be of interest to all companies.
The first benefit is that cell phone marketing is an untouched market. The possible consumers are fresh and the businesses taking advantage of this service are very few.
As a result, the consumers do not feel bombarded and are more open to the information they receive. A welcoming of advertising is not an idea that is often associated with advertising at all.
The second benefit is that the market is huge. During one month in the United States there are over twelve billion text messages that are sent and received.
Surveys have also shown that people between the ages of 18 and 35 are more likely to receive the information through their phone or the internet than they are through other advertising outlets.
The third benefit is that as a business advertising through cell phones, you will have direct access to your customers. Most people keep their cell phone with them at all times and more than 90 percent of all text messages are read.
Teenagers have reported that they feel completely unprepared for the day if they forget their cell phone at home. Customers are also finding it very convenient to use their cell phone to redeem coupons or offers at stores and on websites.
Cell phones are taking away the delay that results from lost paper coupons and the need to go to the store to redeem the coupons. This kind of access to customers has been impossible in the past.
The fourth benefit is that the customers you contact are qualified customers. The term 'qualified customers' means that the customers are willing and open to the advertisements and coupons that you are sending them because they signed up for the service.
The fifth benefit is that these customers are also targeted. Cell phones have specific area codes, so you can target specific areas depending on which stores are having a sale.
Many cell phone marketing companies allow you to check who received the message and who redeemed the coupon so that you can gather specific information on that person. You can then group the people into specific categories and target messages and coupons in things that will interest them.
The sixth benefit is the possibility for your information and offers to go viral. If people become very excited about an offer they will pass it on to family and friends and spread your advertising for you at no cost to your company.
The seventh benefit is that this method usually results in high redemption rates. Traditional styles of advertising such as mailed coupons and flyers have a redemption rate of 1%.
This is really low. However, mobile marketing receives a redemption rate of 30%, which is extremely high.
The benefits of advertising from cell phone marketing are extremely high with very few drawbacks. Every company should be taking advantage of this opportunity and enhance their company through cell phone marketing.
by: Jack Landry
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