Cell phones or camera? Easily portable photography of the future
Cell phones or camera? Easily portable photography of the future
The era of the cell phone is the simplest shag and have the functions of shooting pictures, camera producers are launched a new offensive to let buyer believes that cannot be replaced a good camera cell phones.
Facing the slipping of sales, digital camera, and manufacturers, but also launched marketing war added some smart phones possess functions, such as more conveniently on Facebook social network share such as shooting, and to share the hd video.
Consumer Electronics Association (abbreviation of the CEA) by 2010, digital camera, industry sales more than last year, 11%, fell to $56. This set in 2006 and the sales of $78 billion declined, compared to the peak.
The CEA spokesman Pd, lai Lerro Colleen, said this is largely because 81% of the family has a digital camera. The camera maker thought, smartphone cannot replace digital camera, because it took no people want long-term preservation of pictures, and it is a kind of complementary products. The CEA study, a digital camera and a high-definition television for the next year to become American families buy electronic products.
Cell phone industry association says, because the cell phone CTIA will compete, camera sales are falling. Internet marketing survey data display, ComScore Company one-fifth of the wireless users will use cell phones pat a week at least a photo.
The camera makers expect products of superior performance - including zoom lens, flash light sensor, facial recognition technology and panoram photography function to enable them to obtain -- more than a smart phone, Lyra true analysts Steve since Steve Hoffenberg) says Mr (. Lyra is a true Massachusetts Newton, Newtonville () digital imaging consulting company. He said that in most consumer wants to shoot a photo or like these properties, such as in the holiday and family gatherings.
With up to 64 models of the digital camera Panasonic home appliances (name) for its recent slated Lumix high-end camera has launched a massive AD campaigning, "really didn't ring" (camera, 'If it and a ringtone,' 'a camera AD). The company refused to reveal the cost of advertising, but this advertisement has begun to appear in the New York metro carriages and New York, Chicago, Los Angeles and San Francisco billboards.
"The fact is that cell phones can't satisfy people's needs," all for consumers of panasonic, vice President of marketing Carlson (Vic Carlson) said. "We believe consumer gradually realized, the time in different places, use the product should also be different."
Cell phones are rapidly after: apple iPhone 4 pixels achieve a cell phone, and 500 million (Sony Ericsson Sony Ericsson cell phone will Satio) photography functions into design concept, with 1210 megapixel camera as well as many other special performances.
The goal users of Satio cell phone are the advanced photography, the function of SONY Ericsson marketing director Steve Walker said that it must not exclude other equipment. "I don't think many people will say they want a kind of equipment, and hope it can achieve the purpose of all," he said.
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