Central China Domestic Water Heaters
before Haier Cap 200 million Water heater Officially off the assembly line
, water heater production base in Wuhan Haier production three years later, Haier Wuhan high-water heaters have matured. Haier's central dominance, desire to reverse the Hubei and Hunan in central water heater market structure in Central and China Yangtze River Delta, Pearl River formed the three pillars of the water heater market.
Background: The lack of dignity in pet
Domestic water heaters, central China In Gas Water Heater Market in the territory of China, the middle is a weak area. Three words to describe use sentence, where "lack of intellectual disabilities are not capable, but dignity in troubled times."
Gas water heater market today, with the Yangtze River Delta and Pearl River Delta region product radiation both the national market. Yangtze River Delta in the forest, can rate and the PRD million and, MACRO, has two areas of the market among themselves. Southwest also did not become a brand water heater climate, only the forward brands. Hunan, Hubei, Jiangxi ... ... promise large central region, basically there is no strong brand. Territory from the gas water heater market performance, the entire South, Northwest, Southwest, Xinjiang, Inner Mongolia are not a big brand to cover. Not a single brand in these areas to achieve the absolute advantage.
Initiatives: strategic plan possessions in Central Pa
Pet in the middle of the market, Haier that success to the timing of central dominance.
It is reported that Haier's market use to lay the basis for many years, making a lot of gas water heater in the western region sales take first. Changsha, showed Haier and "20000" (10000 and, MACRO) rival the situation.
Localization strategy is to attack the world's decisive weapons Haier. Haier believes that due to labor,
Transport And so reducing the cost of production localization will bring more competitive products. Haier use for many years to lay a foundation to base of Qingdao Haier Industrial Park, to consolidate the existing market to focus on developing high-end industrial park in Wuhan heater to Chongqing for the base gas water heater ignited a prairie fire of strategies, such as production capacity has reached this year 5 million units, become Asia's largest production base of water heater.
"Today, Haier water heater in Changsha, Wuhan and other places selling hot, the localization of distinct advantages." Relevant person in charge of Changsha Haier Trade and Industry Tan Lei that, in the macro-development strategy, Haier is the local radiation to pursue national strategy In the product technology level, the choice is based Haier
Consumption The needs of those who create value-based. Haier Water Heater has long abandoned the low-end production of simple and practical water heater, but with the people of the modern bathroom
Home Appliances Equipment needs, and gradually transformed into
Security , Energy , Smart, green, fashion and other high-end demand on a water heater, which is the market opportunities presented.
Essence: innovation is the rise of the engine
According to Tan Lei analysis, Haier pursuit of innovation, not just the technical performance, but also in fashion design, the strong to do pioneering mainstream. Haier 3D water heater has also increased access to hidden features installed to solve the water heater pipes exposed shortcomings in the past. More prominent in the design aesthetics, fitted bathroom it does not undermine the overall decoration effect, to meet people now fashionable
Bathroom renovation Concept, in order to better
Service The consumer and developing high-end market, Haier water heater specially equipped with a "family
Hot water system Designer "bathroom designer home environment based on the installation location, wires, pipes to other related details of the design layout and overall design, and housing for the communication, avoiding the wiring caused by the decoration on trouble and waste of funds and other issues.
Industry, said research and development of user requirements as the driving force, with the development of long-term strategic vision, Haier became the only one across the electricity, gas,
Solar Energy
Three areas of brand, it is a step by step in accordance with plans to build a new water heater market territory.
by: gaga
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