Ceramic bathroom products industry, 10 of rules of marketing
Ceramic bathroom products industry, 10 of rules of marketing
Ceramic bathroom products industry, 10 of rules of marketing
1, Enterprise Business School: command not as good as the training
"Executive power" although the book has been popular for a long time, but specific to how a brand's marketing team, dealer groups, management of cadres and implementation of all systems can understand, recalled in 2008 found that business college, college success, business colleges have appeared, outdoor training, and marketing a business elite take a Gifted, Journal of the distribution enterprises have emerged, each boss one more "corporate editor" and "president" of the title, the construction of the training system rush around. Training capacity can enhance the quality of staff, but also as a selling point for the brand packaging, but also the implementation of training distributors company policies, training of teachers for next year must have been in demand! Have practical experience and theoretical experience in the same time a more sought-after trainer!
2, network marketing: a new communication structure diagram
SMS group sending, Customers, Internet shops, online advertising, electronic magazines and catalogs has begun, Foshan, some enterprises have set up e-commerce department, or even a national scale Group buy activities. . . I believe next year there will be more companies set up online sales department, 80 from post-marketing study to be more realistic adaptation and implementation of consumer-centric marketing era has begun a new marketing tool for rational use of the Internet's time has come ! In 2009 there will be more classic case, as the planners into the minds of consumers to find a source of inspiration! .
3, transfer of industry, foreign investment, brand marketing localization: before resorting to force
The investment missions to the field to wave after wave of companies building new production bases out more and more, although the various problems encountered, but the problem is always solved! "Storage is the weapon" This is the author-funded enterprises in Taiwan to do marketing when the famous chef, next year's Northeast Law Library, Jiangxi, Hunan, Northwest, and Fujian, have throughout the product structure and improve the transition, and it has the advantages of location, can has become a regional strong brand? "" Related news: elaborate on China's exports of the five problems of sanitary ceramics ""
4, business with professional advertising companies or development companies: good co-operation
Sunny unique advertising, Tao Li Xi, Chi Mei porcelain, Kaluobiya, Bo Snyder, gearex color glaze and other foreign companies better skill to plan as the core of the four advertising companies or industry veterans form of advertising, planning, consulting, training company with business relations will be further strengthened, and even marriage! Color glaze as a means to profit, design as a selling point for the professional and technical services will mushroom with the business development company co-operation?
5, Sports Marketing: It can balance?
Mona Lisa cheer together Sohu Chinese Gymnastics, Polo title cba (though not the start of 2008), sponsored by Chelsea gold Italian pottery line in China, ceramic pottery Hin touch of tennis, the Olympics and the Nobel ceramics usually put in CCTV, gold Italian pottery with cctv "swap space" part of the cooperation. . . Is not difficult to see that these activities are consumer-oriented activities, it seems more and more like ceramic enterprises consumer marketing approach, low attention, the industry began to attract the attention of consumers matter, sales of durable consumer goods have begun to learn marketing, but in fact carefully compared the marketing flooring, ceramic industry, marketing, public relations is necessary to sum up the brand image and consumer marketing, the spread of built up!
6, "products that consumers want to do"
Popular polycrystalline powder market, consumers like the colors, and care about the price change process to achieve competitive advantage, such as common brick powder or polycrystalline powder popularity, there is not the whole body production the so-called double-layer brick powder, and even powder patterns of infiltration tile in excess is not the premise of quality, good value for money products to attract more customers! Established as a trading relationship, brother analogy, it is like Archery Sports: consumer demand is the bull's-eye, the product is the bow and arrow, how to make a good bow and arrow, the use of what to hit the bull's-eye shot technique is the level of marketing decisions, But if the bull's-eye in archery by more recent, I believe I need a high level of archery and they can hit!
7, tile or bathroom with the foreign business cooperation more and more: Devil Laila
If Sedes help with azuvi, Wrigley with Sai Weiya, gold Italian pottery with , Tao Yilang with Italy esh, Jane with . . . China and other foreign brands positive about the market, intensifying competition in the high-end market, product development and introduction of systems are changing!
8, national exemption lifted
Chinese famous brand is questioned, the government, experts, friends, business approval or that we actually believe what a, how to build third-party customer rating system? So, throughout the year where we found a designer Marketing Conference a forum or take a designer, building designers are all brand channels, all in the promotion of design competition, in 2009 the face of designers, craftsmen and other professionals How to establish effective will be more interested in these professional groups in the marketing system?
9, , economic crisis
Ceramic prices down fast, the beginning of many enterprises price products in the rise, corporate end of the year prices cut even lower than even before, the export of hard! China's hard! Cities is difficult! The difficulty of medium and small cities, urban market? In 2009, we can out of the crisis it? To see the popular car show, and I think perhaps through such a ordeal, perhaps fortune will come next year, the well-being! Analysis of market opportunities for some middle and low, and other mainstream brands in terms of the urban market is really an opportunity, the same cities that have competitive, personalized specialty products such as non-mainstream brands competitive, and those mainstream brands only in product development and marketing of breakthrough innovation to further development opportunities!
10, the trend of popular products: Antique brick is no longer just an antique
Born this year, a lot of antique brick new brand, the brand has introduced a lot of antique bricks, but to see colors, antique tiles began to imitate stone, imitation wood grain, can be modern, to fashion, can be simple, can be classic! 2009 what? If the current profit margins of antique brick can then promote as part of the equipment, with the aim high and go around the production areas such as Fujian and in transition, such as in production of antique tiles, Shandong, Fujian, with the outer wall was Price has a strong advantage, as in 2009, where prices will upset the market?
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