Ceramics Industry - China Tdm Over Ip - Tdmoip Manufacturer
"Ceramics export is facing multiple pressures
, the enterprise's life is not better." Yin Feng Co., Ltd. Shandong, Deputy General Manager Jin Shao-like in the interview with our reporter said. He said the April 26, China Light Industry Arts & Crafts Import and Export Chamber of Commerce held its second session of the Fourth Working Conference chairman, 90% of businesses are complaining.
The face of a difficult situation, companies how to survive in the face of adversity then? Sun Jing, general manager of Tangshan Ceramic Co., Ltd. put forward a 14-word view that the "corporate turn around the market, the market turn around the brand", recommends that companies and brands from the market to seek answers.
Calm desire to treat the EU anti-dumping allegations of anti-dumping allegations and did not like the outside world, as expected, so that was held shortly before the 101st session of the Canton Fair Ceramics Museum clouded the contrary, the majority of daily-use ceramic enterprises appeared to be quite calm.
"The EU has long been rumored to be for me an anti-dumping investigation on ceramic products, we are very early customer channels, from the European Union has received this news." Guangxi tricyclic Enterprise Group, Leung Yu-feng In an interview with newspaper reporters said frankly that this has long been psychological preparation.
Lam, chairman of the Guangdong Shunxiang Ceramics Co., Ltd. Da-Xiang told reporters that the European Union scheduled for April 20 to Shunxiang ceramics factory testing, but postponed to May. Lam Tai-cheung said the company built in Guangdong Province at the provincial level enterprise technology center, the detection of well-equipped in strict accordance with high standards of production, so afraid of the EU's field testing.
"The EU of possible anti-dumping, for businesses is not good news. Non-tariff barriers to trade everywhere, which always sounded the alarm business." Tangshan Ceramic Co., Ltd. Sun Jing, general manager, said. It is learned that before, my ceramic products in India, Mexico, the Philippines, Egypt, South Korea, Turkey and Colombia, countries such as blocked.
For the anti-dumping allegations, the EU's response to merchants do? Liang Yu-feng told reporters that the just-concluded session of the 101st Canton Fair view, the European Union based on customers needs and interests, to the anti-dumping response is not sensitive to the rising costs brought about by changes in prices has become the foreign businessmen and Chinese ceramics enterprise Game key.
Difficult to sustain multiple pressures as labor-intensive and resource-intensive industries, China's cheap labor and raw material prices, household ceramics products in the international market, has some cost advantages. With the yuan appreciation, labor costs increase, fuel, raw materials such as ceramic color glazes, water and electricity prices continue to rise, combined with reduced export tax rebates, export ceramics for daily use costs continue to rise, price advantage and gradually weakened, squeezed corporate profit margins substantially. "Compared with its predecessors, the enterprise's export costs increased by 20% or more at least." Lam Tai-hsiang.
SUN Jing said that compared to 2003 (RMB does not appreciate, raw material price increases are not substantial, did not cut export tax rebates), and now the company lost an average net profit as high as more than 8000 million yuan. "Creating a brand takes a very long process, but within a year, are under so much pressure, corporate life is definitely not better." Jing Sun said.
It is reported that ceramics for daily use is a resource-based, high energy consumption and high pollution industries, each producing about 1 ton of product consumption of 600 kWh, or 2.5 tons of standard coal, and the serious water and air pollution. Reporter learned that, for energy-saving considerations, the Government is likely to ceramic products, the export tax rebate will be further reduced, which makes many daily-use ceramic enterprises quite worried.
Lam Tai-hsiang says the Government's energy saving initiatives, enterprise very supportive, but I hope the Government aims to maintain the relative stability of the policy, a tax rebate will not drop too fast, should give businesses adequate and adjustment. "Ceramic products, especially ceramics for daily use related to people's living standards, national or should be given support." Lam Tai-hsiang, China introduced some of the resources can be more recycling, energy-saving aspects of preferential measures to encourage enterprises to participate in this work. In addition, countries should be given to brand-name enterprises exporting more support and preferential policies. Jin Shao like it is recommended that, in view of building ceramics production process, pollution, stronger, daily ceramics and building ceramics export tax rebate policy should be differentiated.
While the high cost, extensive-type business model is increasingly restricting the porcelain industry's sustained and healthy development. Lam Tai-Xiang appeal, the relevant parties should actively seeking to resolve small businesses and disorderly competition. SUN Jing is that the current reality is, government, associations, enterprises are on the disorderly competition could do nothing to rely on market forces to clean up the environment.
To increase effectiveness of the brand frequent trade friction, technical barriers exacerbate the cost of a rose to rise, daily-use ceramic enterprises do not come better. How can we survive in the face of adversity? During the interview, many companies have proposed to increase effectiveness of brand point of view. Lam Tai-Xiang told reporters that, compared to a simple price increase, the internal tap the potential, improve quality, enhance value-added products to improve the selling ceramic products is the enterprise choice. In his view, in terms of daily-use ceramic industry, the brand meaning and brand value is very important, and brand management and brand promotion will be indispensable.
China's only high-grade ceramic have a Chinese famous brand "Red Rose" in Tangshan Ceramic Co., Ltd., in recent years is the main "cultural card." SUN Jing-view, brand and culture are inseparable, daily-use ceramic culture should and food culture, tea culture, the hotel combination of culture and family culture in order to have better development. " 'Red Rose' to do Chinese ceramics culture, advocate and leader."
SUN Jing summed up his point of view of 14 characters, namely, "corporate turn around the market, the market turn around the brand." He suggested that daily use ceramic products selling point may be reflected in three aspects: the new, that is, to adapt to the market and be able to lead the market trends; fine, that is, product defect-free, higher-grade; with, namely a broader space of thinking to expand to carry out cross-sectoral cooperation in the different consumer program to the consumer, such as the tableware can be bull mix with white porcelain with bone china, porcelain and stainless steel can be with, but also with matching wallpaper. "For the ceramic industry, it's three selling points are an infinite vast space." Jing Sun for his "concept of the three major selling point was" quite confident.
"It is foreseeable that in the near future, China's labor advantage will be India, Vietnam and other countries to replace the enterprise which should have a sense of crisis." Jing Sun, said the face of low-profit era, daily-use ceramics enterprises should actively change ideas, and constantly adjust the market structure, expand market space. In the long run, companies can retain their own advantages at the same time, to explore other areas of economic structural adjustment.
by: gaga
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