Chan Do Internet Success System Review- The standard Bonus 2
This is the succeeding part of last article, which was
extracted from Chan Do Internet Success System Review,
called The Standard Bonus 2. I hope that you will take pleasure in
reading this part as well.
Now one thing I don't want to do is allow you think that
there is only one bad way to add value (or completely
take out value) from your products, since I've seen it
done over and over again in several circumstances. I
was going to give you three examples at this point, but lets take
the fishing example above as one, and I'm going to give
you two more, in totally different situations that will
spoil your sales figures. Remember these are real,
live examples that are out there right now on the net.
Example one: The "Only want your bonuses" factor: I land
on this pretty blue and white, professionally designed,
well built website that straight away makes me smile (Just
feels fine when something is existing like this). I proceed
to read the sales copy which for a short time tells me how I can acquire
money-making tips for free if I autograph to their newsletter.
I see links to back issues here too so I'm not especially put off
by the thoughts of this being another poor excuse to send me
ads. Then comes the standard, sign up today and get this
freebie. I'm jovial, for the reason that it looks relevant to what I
want to accomplish. Now naturally at this point I'd just go and
sign up, but this person determined to go the extra way to satisfy me.
E-book 1, E-book 2, E-book 3, E-book 4, Software 1, Software 2,
Software 3, Software 4,5,6,7 and so on. Now on the outside this
might seem like totaling value to the point of people not being
able to refuse, but honestly, are people signing up to their
free newsletter for the freebies or for the subject matter? Again,
at first glance getting more subscribers is good right? Well,
not especially. Not if none of them care about your subject matter and
just wanted your compilation of fifty thousand e-books. Bear in mind,
it's all about superiority, not quantity, and this example shows
exactly how you can add too much value to a free a product to
your disadvantage in the end. Your quality suffers, so does your
pocket, and you've totally washed out your time.
Example two: The "Not sure what going on" reason: Here's a good
one that I see a lot of, and something else that's on the rise
too. In fact, to be honest, I really imagine this one is our error,
it's us selling these guides that tell you to sell your bonuses
like they're products themselves. This is truthful information,
but it can be taken too far.
Again, I'm surfing around the net and land on a site that happens
to be a money making op. I'm not conflicting to money making
opportunities of course, and this one just happens to have a
fantastic headline that encourages me to understand further. The further I
get down the sales letter the better it gets, until we hit the
bonuses. E-book one, click here to read about this e-book
(forwards me to a whole new sales letter), click here to read
about this software (takes me to a complete new sales letter) and
so on for three or four bonuses. By the time I'm done, I've been
full all over the position, have five windows open, read six sales
letters which each try to sell me on to somewhat else, and have
upset finding my way back to your sales letter.
It's important to remember to append value using bonuses in a way
which makes your bonuses appear like valid products themselves,
but never ever lose sight of what you would like your website to do.
Don't throw people off in different directions and have them
read ten sales letters for several products. It just doesn't
work like that. Again although you may think you're adding value,
all you're doing is distracting and confusing your visitors.
When people say sell your bonuses like a valid product, they mean
a few hard hitting paragraphs about how this compliments the
main product and you're getting a heck of a good agreement, or you
can't get it anywhere else, or where it's been proven etc.
Don't go over the top, or again, you'll be down customers.
Just these two above examples (three if you comprise the fishing
one) I see every single calendar day, and the worst thing about it is,
when people say to me, "Why no sales from my site?" and I tell
them that parts of their bonuses sections are destroying their
sales letter, I get strange looks and comments. See it's like
one of those insufficiently annoying mind puzzles, where the explanation
is so noticeable people skip it, and I can tell they don't feel
too proud regarding that, but no worries. Not a problem at all, as
long as you learn from it and don't replicate the mistake you'll
do fine I tell them.
Now if you've read this far and are eventually puzzled or
lost as to what the heck you could probably give as a bonus
in addition to your product, or don't have anything to hand,
don't worry. It doesn't have to be concrete at all. It doesn't
have to be an old e-book (in fact, it'd probably be beneficial
if it wasn't an old e-book) it doesn't have to be a piece of
software. Open your mind a little and think about other things
you could offer to people next to with your product. Are you
respected in your field of expertise? How about a free one
hour, no strings phone or video consultation with your customer's
obtain, or even a follow-up consultation to see how they've
done with the product you've just sold them?
This isn't such a hard thing to realize if you have the
knowledge. Personally, I like my free time, and you won't get
me talking to you on the phone about your business unless you've
just deposited $500 into my account for the hour, and heck, you'd
have to know me appealing well and be in my good books to get me down
to that price too. Immediately that adds value to this product
without me even offering the consultations, because I can tell
you now, it took a little longer than three hours to compose this
guide. This is something you can do too, and if you especially wanted
there's nothing wrong with going a step further and actually
offering those consultations, maybe 30 minutes or an hour per
customer free (depending of course on how many client you
plan to get per week. Be careful not to try to give 100 people
a free three hour consultation every week).
You don't have to be in the business of selling guides and
info about business to put any of this mutually. It doesn't
matter what you're selling, you can use this method somewhere,
whether it's an hour free technical support, or a free 30 minute
confidence builder to compliment your main product. It's totally
up to you. Be imaginative, and hey, it might even lead to further
consultations putting even more cash in your pocket. Once more, a
freebie helps your customers and you, not just your customers.
An significant factor, indeed, and a question mark you should be asking
yourself when creating any value adding things. How does this
comfort my customers and me?
A Little Something Extra
Before we move on, there's two more ways I'd like to talk to you
about adding value to a product. This time, although, the bonuses
we'll be offering aren't straightforwardly related to the product, and
aren't necessarily given on the sales letter as most bonuses are.
It's always nice to give the customer a little something extra,
and this is one way to do that and again, as we talked concerning before,
helping yourself as well as the customer.
The first example I want to talk regarding is toting up an choice for
discounts related to your other products, either now, or in the
future through a voucher system. A good way to do this is allow
customers to append additional products to their shopping cart at
a discounted price when they check out. Not only does it allow
them a little addition for a little less, but it allows you to make
more sales at the same time, again, benefiting both you and your
customer.
If this is the earliest product you're creating, it doesn't hurt to
reward loyalty. How about giving them 10% off the next product
they buy from your business? This might not seem like it'll do
much on the surface, but when you turn a first time customer
into a long term customer that keeps business from you again and
again, this is adding value to your products at it's finest,
because it benefits you the most not just today, but far into
the future, where your preceding customers are picking up two,
three, four, and even more of your products within a year.
And last, something that's rather underestimated and barely
ever used (at least through the products I've purchased over
the years anyway) is again, about rewarding trustworthiness. If for
some reason you don't want to include particular bonuses on
the sales letter, why not go for a touch a little different
instead, and success them with it later than they buy the product.
Granted, you're losing your additional sales power through
presenting this on your sales letter, and instead handing
it out after the sale, but let me assure you, if you do this,
you will be remembered, and most importantly community will talk
about you, and at the same time turn into long term, loyal
customers of yours. Is there anything more valuable?
Above all, if you take nothing else gone from this, I want
you to remember one thing, and that's that nothing in business
is set in stone. No rules that exist now will exist forever,
nothing that works now will work forever. The similar applies to
the whole thing written before you. Research, innovate, be
different and you will be remembered, make wads of cash and
get your name around, and who knows, in six months time you
might merely be sitting where I am now, typing out a report
illuminating the newest and most cutting edge marketing methods
that you've that you've exposed throughout your journey.
Chan Do Internet Success System Review- The standard Bonus 2
By: Ali Engin Senyuva
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