Chan Yum Kit: Notes To The Customer Appetite For Clothes Is To Hang? - Notes To, Dress - Clothing

About Notes to store, you will find all the noble taste

, unique material Set , Shirt , Evening banquet and dinner with a small handbag, embroidered shawls, etc., see the answer that it is aimed at fashion ladies and senior white-collar workers. Fashion brands in Hong Kong, taking in the high-end line of the Notes to the thriving, not only with the hundreds of million of the selling price and the other opened a gap between local brands and, more importantly is its subversion of the high-end brand image on the international fashion industry Domestic brand impression.

Notes to the Group Chief Executive Officer of Yum Kit Chan (right)

Until 1997, Notes to the main business and wholesale business from the OEM, not long before the founder of Chan Yum Kit found that many cottage industries involved in retail, but they mostly take the low road. "Since the market does not go in the high-end line of the local fashion, if to fill this market gap, the future development of space must be very large." Notes to the Board of Directors of Hong Kong, Mr Chan Yum Kit said. In order to take the high-end fashion line, Chan Yum Kit in 1997 opened the first Moiselle stores, store Clothing All their production, and strictly implement the "multi-section less" principle, strive to have each a unique costume DNA. Chen Yum Kit view, only the psychological insight into the target customers in order to obtain their approval. "Once Kuotai Tai told me that when she was a ball, much as the venue of several women's evening wear Moiselle Fortunately, all different models, obviating the embarrassment. Was that names Kuotai Tai has always been to patronize." Yum Kit Chen said, "We are through the control of goods 'quality' and 'capacity' to attract customers. Kuotai Tai buy clothes, the price is not always the problem, with the less amount of clothing section becomes more expansive, more if our style , less production, then the big hit in the market are more power. "This resembles the practice of tailor-made limited edition, not only demonstrates the unique honor, but also lifted the appetite of customers for them to chase a new style run.

To maintain this freshness, Moiselle will launch a clothing every week, and each garment, "produce only a few." Even if left stock, he would rather put a warehouse for two years after the auction, instead of a sale. In order to maintain the brand image of the self-conceited, he is also demanding the price of the auction: "no less than the Wu Zhe." Financial crisis of 2008, although the Notes to the business has declined, but still insisted on lower prices Yum Kit Chan principle. "Customers usually do not want to see just buying clothes manufacturers to cut prices, and if so, we would lose this part of the valued customers." Yum Kit Chen said.

Design and fabric is different from other brands Moiselle two key. Although the Notes to the popular fashion industry on the Mainland, "copying the wind" do nothing, but Mr Yum Kit said: "more than 30 factories in the Mainland copy Notes to design, the card Mingmu design is popular poem." However, these copycat can only be learned fur, "We in Hong Kong invited 10 designers to select the fabric-wide procurement from Europe, and then refer to the European style and cut through all the sketches and patterns, they bring the Shenzhen production or manual sewing . "As the Notes to the fabrics used in clothing is exquisite, cutting complex, customers can easily tell the difference between the brand with the cottage. "We are not worried about people copying because these fabrics are not the imitators can easily get." Yum Kit Chen said.

by: gaga

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